President Letter – October 2017
Whatever aspect of communications you work in, be it company branding, executive messaging or employee comms, winning hearts and minds is at the core of what we want to achieve. But in today’s fast-paced, digital world, engaging our audience can be increasingly difficult. With our message competing for attention amid a myriad of others, how do we make it stand out?
The answer might seem old fashioned, but classic storytelling is something that has been connecting and engaging people for upwards of 20,000 years. It’s a tried and tested formula that works.
In our upcoming professional development luncheon, Cliff Pia, Chief Creative Officer of The PIA Agency, will help us uncover the secrets that global brands and their leaders use to authentically connect to any audience. Cliff will focus on why humanizing your brand is critical to businesses success, how to harness the emotional power of well-crafted video to connect audiences to you and your brand, and how to use authentic storytelling techniques to foster a positive corporate culture. Early-bird pricing ends Nov. 1, so get your tickets today!
At IABC, we want to provide our members with more opportunities to tell their stories. Whether you complete one of our member profiles, or if you’d like to speak at one of our events, author a blog post or share a case study – we are a resource you can tap into to help promote yourself and your work.
We also want to find more ways to connect you to each other so we can share the collective knowledge of our membership. On November 8, members are invited to attend a free Special Interest Group focused on internal communications. The informal discussion will give attendees a chance to learn what other companies are doing in this space, share challenges, get ideas and meet new people. Sign up to secure your seat at the table.
Not yet a member and thinking about joining? There’s never been a better time to invest in your career. Join before October 31 to get 10% off international dues. Existing members can also renew this month to take advantage of the discount. Best of all, you’ll be able to start seeing member value right away with access to our free member-only event on November 8 and member pricing for our November 15 luncheon.
We hope to see you soon.
President, IABC/San Diego