San Diego Board Members – 2018/19
President: Robynn Rockstad-Rex
Senior Communications Consultant, Kaiser Permanente
As a member of Kaiser Permanente’s National Communications team, Robynn provides communications consultation, planning and implementation to support the organization’s major change-management initiatives within its Membership Administration division. Previously, she worked on a variety of change management and employee engagement projects at Qualcomm. Robynn moved to San Diego four years ago after a decade in Paris, France, where she most recently had served as the Director of Communications and Programs for the International Brain Research Organization, a global alliance that promotes diversity and cross-regional collaboration to accelerate the progress of scientific research. Robynn graduated from Pacific Lutheran University in Tacoma, Washington, with a B.A. in Communications, and she earned a Certificate in Integrated Marketing Communications from the University of Washington. She has a passion for helping people to be extraordinary, and for leveraging neuroscience research to improve the effectiveness of communication. Read her member profile.
VP, Finance: Jan McGinn
Marketing Project Manager
With a broad background in marketing, communications, human resources and operations, Jan McGinn understands how to connect a company’s message to its audience. Previously at ICW Group, a San Diego-based insurance carrier, she managed large-scale projects, including launching a new brand, promotional campaigns and events. Prior to that, she managed Human Resources, with an emphasis on benefits and internal communications. Jan earned a B.S. in Human Resources from the University of Michigan-Dearborn and has also earned the Certified Employee Benefits Specialist designation. An avid community supporter, she volunteers for Boy Scouts and within the Scripps Ranch community. On the weekends, she enjoys camping, cycling and hiking with her husband.
Past President: Kate Griffin (nee Hardman), ABC
Director, Employee Communications, Qualcomm
Kate Griffin is a director of employee communications at Qualcomm, where she is the communications lead for Qualcomm’s corporate functions and emerging businesses. She also has oversight for Qualcomm’s news intranet, and strategic and leadership communication initiatives. Prior to joining Qualcomm, Kate worked for Sony Electronics and Trident Communications, a global agency specializing in internal communications. Over the course of her career, Kate has managed a diverse range of strategic, change management, creative and editorial initiatives. In 2010, she became an Accredited Business Communicator. She is the winner of two Gold Quill and two Silver Quill awards, and in 2013, was named to San Diego Metro’s 40 under 40. This is Kate’s second stint as President of IABC/San Diego, having led the chapter during the 2013-14 board year when it won Mid-Sized Chapter of the Year at IABC’s Chapter Management Awards. She has served on the San Diego board for the past eight years, and just completed two years as a Chapter Advocate on IABC’s Pacific Plains Regional Board. She holds a BA in English and History from the University of York, England. In her spare time, Kate enjoys traveling, sailing, listening to live music and being a foodie. Read her member profile.
VP, Communications: Liz Neely
Senior Employee Communications Specialist, Qualcomm
Liz Neely is a Senior Employee Communications Specialist at Qualcomm, where her responsibilities include writing articles, editing copy and managing the editorial calendar for the company’s internal daily news site, as well as providing communications support to various enterprise and business initiatives. Prior to joining Qualcomm in 2012, Liz worked as an investigator for firms specializing in complex civil litigation, including securities fraud, antitrust and consumer fraud class actions. Liz’s background is primarily in journalism, and she spent more than a decade as a reporter writing stories for online and print publications including The San Diego Union Tribune, The Ventura County Star and an electronics industry trade publication based in Silicon Valley. She holds a BA in Journalism and History from Humboldt State University. She also attended the University of Minnesota and has a professional certificate in digital and social media from SDSU’s College of Extended Studies. Outside of work, Liz enjoys traveling, listening to live music and rooting for the winning-challenged Padres. Read her member profile.
VP, Marketing/Social Media: Erica B. Nettles
Senior Strategy Management Consultant, Booz Allen Hamilton
Erica Nettles is a senior strategy management consultant at Booz Allen Hamilton. Erica leads the African-American forum and additional firm Diversity & Inclusion initiatives for the San Diego region. Recently, Erica was selected as one of 60 women worldwide to participate in the Executive Program for Women Leaders at Stanford University’s Graduate School of Business. The seasoned consultant has a background in communications and politics, working on Capitol Hill and serving as a political producer for a major news network. As a journalist, she has contributed to numerous outlets, which include Time Warner, CBS and NBC Network News. Erica was selected as a New York Times Fellow at U.C. Berkeley. Erica currently serves as Regional Director of the LA-San Diego Chapter of the National Black MBA Association. Erica is an active member of the Junior League, International Association of Business Communicators, and Delta Sigma Theta Sorority, Inc. Erica is an MBA Candidate at American University. Read her member profile.
VP, Finance: Anna Davison
Associate Vice President, Corporate Communications, AMN Healthcare
Anna Davison is Associate Vice President of Corporate Communications for AMN Healthcare, the nation’s largest healthcare staffing and workforce solutions company. In this role, she is responsible for overseeing client communications, public and media relations, and employee communications. Anna’s experience includes extensive work and expertise in strategic communication planning, public relations, media campaigns, brand messaging, executive consulting, crisis communications, social media, and intranet management. Outside of work, she enjoys spending time with her family, sailing, scuba diving, paddleboarding, yoga, running, and attempting to meditate. Read her member profile.
VP, Programming & Events: Xóchitl de la Cerda
Xóchitl is a knowledgeable Marketing and Event Management expert and strategist with extensive professional experience that includes strategic planning, event management, project/program management, marketing operations, brand development/management, and relationship building/cultivation. As the Marketing & Events Director for THE LOT, she helped generate $3M+ in additional revenues for the company by the successful execution of events. She designed and executed a wide variety of events, many benefiting non-profit organizations, and provided leadership and strategic oversight for all branding, creative direction, partnership development, integrated marketing, communications, and PR strategies for the company, ensuring strong and consistent messaging and brand positioning. Xóchitl has recently started her own consulting company focused on digital marketing and design. Her specialty is building brand stories and unique experiences from the ground up, weaving creativity, design, analytics, forward-thinking marketing strategy and event planning into the projects and events she manages. Prior to working at THE LOT, she worked for DoubleTree by Hilton and Cinépolis Luxury Cinemas. She graduated from San Diego State University and has an MBA with an emphasis in Marketing.
Director, Recognition, Sarah Bilyeu
SVP, Community Relations and Business Development, San Diego County Credit Union
Sarah Bilyeu is the Senior Vice President of Community Relations and Business Development at San Diego County Credit Union. In this role, she is responsible for defining and implementing the organization’s overall community relations and business development strategy. This includes overseeing the coordination of strategic relationships with local companies and community organizations and SDCCU’s more than 40 branch locations in San Diego, Riverside and Orange counties. Previously, she served on the Communications team at Bridgepoint Education, where she was responsible for developing and managing multiple complex internal and external communications initiatives to support key business goals. She led the internal communication initiative supporting the national brand advertising campaign for one of Bridgepoint’s academic institutions, Ashford University, which won her an IABC Gold Quill Award for Brand Communications. Bilyeu also served on the Corporate Communications team at The UPS Store and worked as a News Reporter, Producer and Editor for San Diego’s KOGO AM 600. In 2017, Bilyeu was selected by SD Metro Magazine for the “40 Under 40” award. The honor signifies that Bilyeu is one of the San Diego community’s top 40 business professionals under the age of 40. Bilyeu holds a BA in Journalism and Political Science from San Diego State University and an MBA in Marketing from Ashford University. In her spare time, she enjoys laughing, traveling, exercising, sailing, eating, and spending time with family and friends. Read her member profile.
Director, Sponsorships: Chantal Ramirez
Online Marketing Specialist, JC Resorts
Chantal is currently working for JC Resorts on supporting online marketing initiatives and web updates, planning and managing social media campaigns, managing JC Resorts’ online reputation listings, and creating and launching brand email campaigns. Prior to working at JC Resorts, Chantal was a PR Specialist at Crowdfund Mafia, where her responsibilities included crafting media lists, monitoring PR activity and facilitating media relations. In her time at Crowdfund Mafia, she also helped with campaign management where she oversaw different aspects of project management including PR, web design, client relations, and online marketing. Previously, she served as a Public Relations Associate at Fidelitas Development where she helped plan and execute marketing strategies, social media outreach, and content development. She has a bachelor in Journalism with an emphasis in Media Studies from San Diego State University. In her spare time, Chantal enjoys exercising, traveling, the outdoors and listening to live music.
Director, Events: Katie Knott
Corporate Communications Manager, Prometheus Laboratories
Katie Knott is Manager of Corporate Communications at Prometheus Laboratories, a Nestlé Health Science Company. In this role, she is responsible for developing and executing corporate communications strategy to advance the Prometheus brand promise and reputation to internal and external stakeholders. Prior to joining Prometheus, Katie served as the Internal Communications Specialist at Hologic, a leading global healthcare and diagnostics company, where she was responsible for driving internal global corporate communications strategy designed to enhance employee engagement across locations. Katie also served as Senior Corporate Communications Specialist at AMN Healthcare where she was responsible for executing strategic internal and external communications initiatives designed to enhance thought leadership and positive brand recognition. She began her career in New York City with a variety of roles in public relations and corporate communications. Katie has a BA in Communications from Fordham University and is currently pursuing an MBA at the University of San Diego. Read her member profile.
Director, Special Interest Groups: Dave Flynn
Marketing and Communications Manager, Scripps Health
Dave Flynn is a corporate communications manager with Scripps Health. Among his various duties, Dave provides support and oversight for the company’s print and e-publications to its 15,000 employees. Additionally, he is responsible for developing and executing comprehensive communications around the organization’s strategic objectives. Prior to his tenure with Scripps, Dave worked in television as a writer, producer and on-air broadcaster. He earned a B.A. in Communication Design from Chico State University. Outside of work, Dave enjoys watching the Padres, reading and spending time with friends and family. Read his member profile.
Director, Communications: Kathleen Park
Corporate Communications Specialist, Bridgepoint Education
Kathleen Park is Corporate Communications Specialist at Bridgepoint Education. In this role, she is responsible for implementing internal and external corporate communication strategies. Prior to joining Bridgepoint, Kathleen worked as a Documentation Specialist for The Walt Disney Company, where she wrote, edited, and sustained operational and training documentation for the domestic Walt Disney Parks & Resorts division. She earned a bachelor’s degree in communication from the University of California, San Diego. In her spare time, Kathleen enjoys trying new recipes, traveling, and playing board games with her friends. Read her member profile.
Director, Social Media: Brandee Beiriger
Senior Communications Manager, BAE Systems
Brandee Beiriger is a senior communications manager with BAE Systems. She is the Communications Business Area Partner for the Command, Control, Communications, Computers, Intelligence, Surveillance and Reconnaissance Systems business which develops products that span underwater, surface, airborne, and space domains providing advanced sensing, identification, computing, exploitation and mission management solutions. Brandee is responsible for leading all facets of communication for a$1B business with over 3,000 employees spread across more than a dozen sites. Brandee earned a bachelor’s degree in journalism from the University of Missouri at Columbia and a master’s degree in marketing research from Southern Illinois University Edwardsville. She is a certified Project Management Professional. In her spare time, Brandee enjoys remodeling her house with her husband and helping her two girls explore all life has to offer.
Open Board positions for the 2018-2019 board (starts July 1, 2018):
Would you like to be a part of this award-winning team? The following board positions are open for the upcoming board year:
- The Vice President of Membership leads chapter recruitment and retention efforts.
- Leads membership to oversee new member recruitment and member retention activities.
- Oversees ongoing membership “value proposition.”
- Coordinates membership functions during the year, with at least one program specifically for membership recruitment.
- Manages, or delegate, outreach to new, lapsing, and lapsed members.
- Manages membership database.
- Contacts new members within their first 30 days to make a personal welcome.
- Actively participates in IABC International membership drives on a semi-annual basis.
- Trains successor.
- The Director, Membership supports the VP of Membership on activities including member promotions, and recruitment and retention programs.
- Maintains membership lists in Constant Contact for member and non-member messaging.
- Supports initiatives to welcome new members.
- Assists in development of membership promotions.
- Assists in development of membership marketing materials.
- Trains successor.
- The Director of Brand oversees the artistic design of all marketing collateral.
- Reports to the VP of Communications, and works closely with VP of Marketing & Social Media to ensure brand materials are consistent and visually appealing across all communications.
- Creates and develops promotional material for IABC events and promotions across all channels, including web, social, email and print.
- Creates custom graphic elements.
- Develops design solutions to elevate awareness of IABC/San Diego initiatives.
- Trains successor.
Contact email@example.com to learn about these opportunities.