Job Opportunity: Lead Public Relations Specialist, LPL Financial

The Lead Public Relations Specialist will assist in driving all aspects of LPL public relations, including but not limited to: Development and execution of strategic PR plans; Writing press releases and talking points; Message development of key marketing and corporate initiatives; Managing surveys and corporate awards, etc. The position requires a sound knowledge of PR …

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Professional Development Highlights: Data-Driven Online Marketing Integration for Growing Business

I know it’s a jungle out there in the world of online marketing, but I never thought it was like combat. During his IABC professional development seminar on Nov. 14, Brent Gleeson, a U.S. Navy SEAL veteran and Internet marketing entrepreneur, used the analogy of preparing with his platoon for a mission. The intense prep …

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Professional Development Highlights: Rebuilding Trust Through Communication

Last month we were fortunate to hear from Dave Barthmuss, Group Manager of Product and Policy and chief spokesperson for GM Western Region, about his experiences facing some of the most emotionally charged crises a company can face. Barthmuss was at the center of GM’s government bailout and the backlash of ending its electronic car …

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