Professional Development Highlights: The International Association of Business Communicators World Conference

Be exceptional. As communicators, what does it mean to “be exceptional”? I kept thinking about this question as I flipped through the program before the first day of the International Association of Business Communicators (IABC) World Conference. What I learned during this three-day conference in Chicago that “being exceptional” is a call to get back …

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Meet Catherine Hooper

Catherine is a Marketing Communications Coordinator at Scripps Health. She turns to social networking sites, like Facebook and Twitter, to add to her communications expertise as these help keep her actively informed of important issues at hand. Don’t let her Minnesota roots fool you – she’s a die-hard Green Bay Packers fan!

Event Archive: Chicken of the Sea’s Integrated Marketing Campaign Surpasses All Benchmarks

How do you create an integrated marketing campaign that combines print and online advertising, social media, public relations, and digital media — all while demonstrating a positive ROI and increasing your brand value? On June 20, Chicken of the Sea’s consumer marketing manager, Erin Mrozek, will demonstrate how they did just that. Chicken of the …

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