Event Archive

Event Archive: Using Social Media to Build Customer Relationships

16 Apr 2012, by Kate Hardman, ABC in Event Archive

There’s no escaping the fact that social media is dominating today’s communications, but are you getting the full potential out of your tweets and posts? Whether you are a communicator helping your company establish its social media presence or a business owner trying to get your operation of the ground through these marketing channels, IABC can help.

At this session expert Becky Carroll gave insights into how to make social media work for you. Participants took away tips and  best practices including how to better understand the social media behaviors of your customers and clients, how to engage them using the right social media platforms and ways to measure your social media success.

Becky is author of The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Existing Customers and founder of Petra Consulting Group. She is also the Social Media Contributor for NBC/TV San Diego, teacher of the “Marketing via New Media” class at UC San Diego and author of top customer service blog Customers Rock!

To learn more, please view the presentation deck on our Speaker Presentations page. Note: You must be a member of IABC/San Diego and logged in to access this page.

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