Humanizing Your Brand Through H2H Storytelling
B2B, B2C, to be or not to be; strategically crafted, beautifully told, authentically human stories are the driving force behind the world’s most beloved and successful brands. What is their secret? They know how to create authentic connections with any type of audience through the transformative power of humanized storytelling.
After this session, so will you. Human to Human (H2H) Storytelling is the oldest form of communication in the world and still the most powerful method for companies, and the executives who lead them, to connect with, inspire, and motivate the entire audience spectrum.
In this session by Cliff Pia, Chief Creative Officer of The PIA Agency, one of the fastest growing privately held businesses in San Diego with offices in San Francisco and Portland, will discuss:
-The secrets global technology brands and the C-suite executives who lead them use to authentically connect to any audience
-Why humanizing your brand is critical to any businesses success
-Why smaller businesses are often better at mastering this technique than larger brands
-Mastering the art of “story-listening”
-Harnessing the emotional power of well-crafted video to connect audiences to you and your brand
-Why tapping into society’s collective trend towards narcissistic thinking can help you grow your business and build brand loyalty
-How to use these same authentic storytelling techniques to foster a positive corporate culture to help any business attract, cultivate and retain exceptionally driven employees.
At the heart of every business story, is a human story and human stories are what make investors, partners, employees and customers emotionally connected and invested in you, in your vision, and to helping your business grow. To save your spot but your ticket here!
DATE AND TIME
Wed, November 15, 2017
11:30 AM – 1:00 PM PST
Corporate Alliance of San Diego
9171 Towne Centre Drive #180
San Diego, CA 92122
$25 – $40
Refunds up to 1 day before event