Events

Event Archive: Chicken of the Sea’s Integrated Marketing Campaign Surpasses All Benchmarks

How do you create an integrated marketing campaign that combines print and online advertising, social media, public relations, and digital media — all while demonstrating a positive ROI and increasing your brand value? On June 20, Chicken of the Sea’s consumer marketing manager, Erin Mrozek, will demonstrate how they did just that. Chicken of the …

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Event Archive: Be Prepared for Your Next Crisis With a Communications Plan that Works

Whether we like it or not, all organizations will experience a crisis at some point. As communications experts, we should be prepared with a plan of how to handle that crisis before it hits. Making a wrong move in a crucial situation can make a big impact on your organization and your career. Joan Gladstone, …

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Event Archive: Using Social Media to Build Customer Relationships

There’s no escaping the fact that social media is dominating today’s communications, but are you getting the full potential out of your tweets and posts? Whether you are a communicator helping your company establish its social media presence or a business owner trying to get your operation of the ground through these marketing channels, IABC …

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Event Archive: Turn Conflict Into Conversation – Communication to Encourage Positive Change

Conflict is a normal part of life – both personally and professionally. As communicators, we should be prepared to communicate effectively through conflict and turn these experiences into positive opportunities for growth and change. Foreign Exchanges is a program that offers engagement process including mediation. It is a fluid process that moves between people and …

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Using Communications to Engage Employees and Drive Change

Warren Egnal, founder and CEO of Engagement Strategies Organizations of all sizes are focused on “employee engagement,” and with good reason. Engaged employees trust management more, adapt to change faster and are more aligned with vision and strategy. But how can you use communications to influence engagement? And what should you do during times of …

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