Communicating In a “Post-Truth” World:
A special lunch-and-learn event with veteran editor, writer and media critic Kevin Brass
Today, bogus stories and misleading facts can reach people faster via social media than what viral emails could accomplish just a few years ago. In this volatile environment, corporate communications professionals are being called on more and more to help protect their company’s reputation and make sure the truth – in its proper context – gets told. Are you up to the challenge?
Join IABC-San Diego on April 4 for a lunch-and-learn discussion with veteran editor, writer and media analyst Kevin Brass, who will share his insider’s perspective on how to navigate the changes in the way news is reported and disseminated, including:
- How to spot “fake news”: With so many bloggers reporting information without verifying it – and so many of us doing research online – what should we watch for?
- How news reporting – including local San Diego media – has changed in the past 10 years…and which trends in news reporting and dissemination are most important for professional communicators to stay on top of?
- With today’s newsroom realities, how can companies and organizations best prepare their spokespeople, develop story ideas and work together with reporters to enlighten and educate the public?
- Any other questions you may have.
Lunch is included in the price of your registration. Sign up early and save! Members and nonmembers who register for this event by March 22 will receive an early-bird discount.
About the Speaker:
Kevin Brass is a veteran editor, writer and media analyst. His features, columns and essays have been regularly featured in the New York Times, Wall Street Journal, San Diego Magazine and the Los Angeles Times, covering everything from racism in small-town Texas to Angelina Jolie’s closet space. As the media critic and columnist for the San Diego edition of the Los Angeles Times; San Diego Magazine; the Austin Chronicle; and KPBS-FM, the San Diego NPR affiliate, he earned awards and praise for his commentaries on the forces shaping journalism, TV and media coverage. His relationship with Hollywood includes lengthy stints working for People Magazine and Access Hollywood, the nightly entertainment TV news program.
Today Kevin writes about business, design and travel as a regular contributor to the International New York Times and Wall Street Journal. He splits his time between Barcelona, Costa Rica, Miami and San Diego.
Click here to reserve your space today.
Photos will be taken throughout the event, and some photographs will be posted on our web site and newsletter. Please let Robynn Rockstad-Rex or another IABC-San Diego Board member know during the event if you do not wish to have your picture made public.
Cancellations will be considered for a refund only if submitted before event registration deadline. We cannot accept refund requests after that time.
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Directions & Parking Information:
Directions from Downtown: 5 North 5 will eventually merge with 805 3rd exit past the merge is Del Mar Heights Road – exit here and go right at the light Take your next right at High Bluff Drive Go about 1 mile almost to the end of High Bluff and take a right at Del Mar Bluffs Lane (light before the big intersection) Veer to the left and enter parking garage. Park in any unmarked spot. Do not park in spaces marked reserved or visitors.
Directions from North County 5 South Exit at Del Mar Heights Road – left at light Go to 2nd light, which is High Bluff Drive, and take a right. Go about 1 mile almost to the end of High Bluff and take a right at Del Mar Bluffs Lane (light before the big intersection) Veer to the left and enter parking garage. Park in any unmarked spot. Do not park in spaces marked reserved or visitors.
Directions from East Take 56 West Take El Camino Real/Freeway 5 Exit Take right at that light, which is El Camino Real – Don’t follow signs to 5 Go about 1 mile then take left on High Bluff Drive Take next left on Del Mar Bluff Lane Veer to the left and enter parking garage. Park in any unmarked spot. Do not park in spaces marked reserved or visitors.
Have questions about Communicating In a “Post-Truth” World? Contact IABC San Diego