Events

August 17: Influencing Your Audience - Crafting Messages with an Impact Webinar

Speaker: Ken O’Quinn, Writing With Clarity

Ken O'QuinnPersuasion is part of everyday life. Advertisers, political speakers, athletic coaches, and fundraisers use it effectively, and it also can be a powerful force in the workplace. Persuasion is about shaping attitudes and motivating people to comply with your request or accept your ideas. Perhaps you need to convince senior management that your idea has merit, or maybe you want to gain employee support for a new program or policy. This webinar will explore tactics that social psychologists have found most effective in overcoming resistance and making ideas compelling and memorable, whether you are writing or speaking.

You’ll leave knowing:

  • how to strengthen your image when your audience does not view you as credible;
  • how to open a message when the audience opposes your position; and
  • how to use three principles of behavioral psychology to influence an audience’s thinking.

About the speaker
Ken O’Quinn is a professional writing coach whose workshops have helped thousands of Fortune 500 communicators and PR professionals to write more effectively. He started Writing With Clarity 14 years ago, following a career in daily journalism, most of it with the Associated Press.

He conducts on-site workshops and does one-on-one coaching for such clients as Chevron, Qwest, Visa, UPS, John Deere, Campbell’s Soup, Best Buy, Oracle, Eli Lilly, Raytheon, Reebok, and Sprint. Public Relations clients include Porter Novelli, Fleishman Hillard, Burson-Marsteller, Edelman, and WeberShandwick. He also is a writing instructor for the National Investor Relations Institute (NIRI).

Ken has presented at the PRSA, IABC, and NIRI international conferences, and his writing has appeared in major U.S. newspapers and in such publications as the Harvard Management Communication Letter and the Journal of Employee Communication Management.

He is the author of Perfect Phrases for Business Letters (McGraw-Hill) and is collaborating on a second book about the role of communication in employee engagement.

He is based in Cape Elizabeth, Maine.

Event Details
Date: Tuesday, August 17
Time: 12 - 1 p.m.
Location: Webinar (Information on how to access webinar will be sent to registrants 24 hours prior to the start of the event)
Registration: Webinar is FREE for members and $10 for non-members (advance payment by PayPal is required).
Register online today!

Sept. 15: Communication ROI Study — Capitalizing on Effective Communication: How Courage, Innovation and Discipline Drive Business Results in Challenging Times

Speakers:Kathleen Drummond and Christine Infante, Towers Watson

In a business environment that remains tumultuous, companies with highly effective internal communication programs are better prepared to keep employees engaged and retain key talent. Hear what over 5 million global employees said about the most effective ways to communicate and keep them engaged. Learn the best practices of companies that are highly effective communicators.

You will leave with knowledge on how to:

1) Train leaders to talk about change:

  • Train managers to be effective at dealing openly with resistance to change
  • Help managers become more effective at addressing the needs and concerns of their current employees
  • For messages about change use face-to-face communication channels over social media, the intranet or printed materials

2) Ensure that the Employee Value Proposition is aligned with the external brand

3) Develop an overarching communication strategy with outcome metrics

About the Speakers

Kathleen Drummond specializes in helping clients develop and implement successful ommunication and change management strategies to support business goals. She has provided communications and change management consulting for clients since 1993, following an earlier career in journalism.

Examples of representative projects include developing and leading execution of the change management process, as well as developing employee communications to support restructuring of an aerospace manufacturing company and a subsequent acquisition; and leading Towers Watson teams to develop and manage client Web portals, including total rewards, benefits and special purposes intranet sites.

Drummond holds a B.S. in journalism from the Medill School at Northwestern University and an M.A. in English from Georgetown University, which she attended as a Writing Center Fellow. She is a member of the International Association of Business Communicators.

Christine Infante is a senior consultant in communications and change management in Southern California. She has more than 25 years of experience successfully leading large-scale communication and change engagements including total rewards, global compensation, and mergers and acquisitions for client organizations in the financial services, biotechnology, high tech, health care, utility, manufacturing and other industries. In addition to her consulting experience, she has served in corporate communication management roles for three companies.

A graduate of Carnegie Mellon University, Infante has a B.A. in English, with a concentration in writing. She is certified in diversity by the American Institute of Diversity and completed a Harvard executive leadership program. Her work has been recognized by PRINT magazine, the New York Advertising Club, the Boston Advertising Club, the San Diego Publicity Club, the International Association of Business Communicators, the Public Relations Society of America, and the Crystal Awards.

Event Details
Date: Wednesday, Sept. 15
Time: 11:30 a.m.-1 p.m. (Lunch will be served)
Location: UCSD Extension, 6925 Lusk Blvd., San Diego, Calif. 92121. View a PDF to get directions to the location.
Registration: Not yet available.

Oct. 20: Case Studies: Integrating Communications into Advertising Campaigns

Jon Bailey
Speaker: Jonathan Bailey, CEO, Bailey Gardiner

Event Details
Date: Wednesday, Oct. 20
Time: 11:30 a.m.-1 p.m. (Lunch will be served)
Location: UCSD Extension, 6925 Lusk Blvd., San Diego, Calif. 92121. View a PDF to get directions to the location.
Registration: Not yet available.

Nov. 17: How to Make Mobile Marketing Work for You

Speaker: Frank Cowell of Elevator Marketing

frankly-portrait1Ever receive a random text message on your smartphone from a business that you’ve never heard of? While there is legislation to combat this increasing type of “spam” that is reaching our mobile phones, text messaging can be a great way for a business to connect with and service their client base, if done in a legitimate manner.

Frank Cowell of Elevator Marketing will show you why business owners should consider using text message marketing as a cost-effective way to reach their current and prospective customers.

He will discuss the growing trend of using text messaging for promoting coupons, last-minute deals, and new products/menu items and events, as well as for customer service, such as requesting and confirming appointments and reservations. He will also address how to implement safeguards to to ensure your message is not considered spam, and he will  speak to the current legislation being considered in the U.S. Senate, which aims to curb unsolicited text messages.

At our Nov. 17 event, Cowell will provide you with the following take-aways:

Ways to incorporate text messaging/mobile marketing in your business

  • Strategies to grow your contact list
  • How to be a responsible mobile marketer and avoid complaints

Event Details
Date: Wednesday, Nov. 17 (the third Wednesday of the month)
Time: 11:30  a.m. to 1 p.m. (Lunch will be served)
Location: Location: UCSD Extension, 6925 Lusk Blvd., San Diego, Calif. 92121. View a PDF to get directions to the location.
Food and Drink: Registration: Not yet available.

About Frank Cowell

Based in Carlsbad, Cowell established the Elevator Marketing Store in 2006 after recognizing that companyies with small marketing departments could not excel with limited budgets and staff. He  developed an efficient approach to helping clients reach their marketing potential in a more cost-conscious manner than individuals would find running an in-house marketing department or outsourcing to a larger firm. Elevator knows how to get target audiences to listen and take action right away.

Elevator specializes in a variety of services, from development of collateral materials and websites to direct mailing campaigns that help elevate a company’s branding and marketing. Elevator represents such clients as Alarm Relay, Ballast Point Brewery, BOMA San Diego, Lars Construction, PRSA San Diego, and San Diego Instruments, to name a few.

Elevator’s flagship product is Managed Marketing, a product designed for organizations that don’t have large budgets to hire a marketing staff yet know they need precise strategic leadership for their marketing efforts. With Managed Marketing, Elevator acts as the execution arm of a business and is able to turn client visions into a reality for far less than what one would pay to hire additional marketing employees.

Related Links

Status on Senate bill