Four Local Communication Professionals Earn International Accreditation27 Sep 2010, by IABC/SD News in
To become accredited, candidates must demonstrate the ability to plan, direct, implement and evaluate a broad range of communication programs in practical, real-life situations. The above four individuals have shown an understanding of the philosophy of organizational communication and the role of the professional communicator in assisting today’s organizations with meeting their goals and objectives.
“I’m very appreciative of the opportunity we have to not only learn more about our profession through IABC, but also to put our experience and knowledge ‘to the test.’ The test was challenging – very challenging – but our chapter provided a lot of support and that camaraderie went a long way in the end,” said Mike Godfrey.
“This globally recognized standard not only affirms the skills developed over the course of your career, but also identifies you as a well-rounded and credible business communicator among your peers and colleagues. Having proven that I am well-equipped to successfully tackle a broad range of strategic communication challenges gives me an increased sense of confidence and pride in the value I bring to my work,” said Kate Hardman.
“I have recommended the ABC journey to my colleagues as a way to ‘sharpen the saw’ and to ensure we bring a consistent, best-practice approach to helping clients solve strategic communications challenges,” Lisa Hunter.
“Being accredited as a business communicator, with the ABC designation after my name, will hopefully bring even more credibility to my professional background, showing in black and white, that I have met the benchmarks of my communications industry. I would totally recommend my colleagues in the industry taking advantage of the opportunity to be accredited. Though I have a strong background in communications, going through the portfolio and study process further validated that I was qualified to be designated as an accredited member of the business communications community. I am so glad I did it,” said Karen Pearson.
IABC’s accreditation process measures the strategic abilities and technical skills of a communicator. The process consists of rigorous evaluation that identifies and recognizes highly qualified, well-rounded communicators through a review of their portfolio of work, and through written and oral examinations. Candidates who meet the requirements of the process earn the ABC designation.
“This is the global standard for organizational communication professionals around the world,” said Mary Hills, ABC, chair of the IABC accreditation council. “Through this process of application, portfolio preparation and examination, these four professionals’ work and communication acumen have been reviewed and evaluated by at least eight peers to determine if they meet that standard. It is a professional accomplishment that they have met the standard, but moreover it is a personal statement about the value they bring to their workplace.”
“We see accreditation as an integral part of IABC’s commitment to the education of its members and the development of the profession in general. The accreditation program is a gateway to learning and advancing the practice of strategic communication management,” said IABC President Julie Freeman, ABC, APR. “Research confirms the value of accreditation to both individuals and employers, providing credibility to our members and the profession.”
In a recent study of ABCs in seven countries, a large majority of the respondents said that becoming accredited improved their résumés, increased their confidence, enhanced their credibility and gave them peer approval and recognition. A majority of current and former supervisors who participated in the study said ABCs provided more credibility to their departments or organizations, while a majority of clients perceived ABCs as having an increased understanding of effective communication practices.
There are more than 900 accredited business communicators throughout the world. For more information about IABC accreditation, visit www.iabc.com/abc.
About IABC-San Diego
IABC-San Diego was founded in 2003 and currently has more than 100 members and additional participants. From corporate communications and public relations, to marketing, design and employee relations, IABC-San Diego has a profound impact on the practice of business communications and the careers of its members. IABC provides internationally-recognized professional development, networking opportunities and accreditation resources, while inspiring, developing and empowering its members to “Be Heard.” For more information on participating with IABC, visit http://sandiego.iabc.com
The International Association of Business Communicators (IABC) is a global network of communication professionals committed to improving organizational effectiveness through strategic communication. Established in 1970, IABC serves more than 15,000 members in more than 90 countries. For more information, visit http://www.iabc.com.