IABC/San Diego Lunch: So you want to be a thought leader? – January 20, 201608 Dec 2015, by Event Archive in
But like most buzzwords, thought leadership is often a misused and misunderstood term. What is it really?
Join IABC San Diego on Wednesday, January 20, 2016 from 11:30 am to 1 pm and learn how to tap the power of thought leadership.
Having worked with senior executives at such industry leaders as Apple, Cisco, HP, Illumina, OfficeMax and Qualcomm, executive communications expert Deborah Linggi will share her perspectives about thought leadership and offer specific ideas you can immediately incorporate into your existing efforts.
• The origins of the term
• What makes a thought leader and why – and the risks of becoming a thought leader
• Ways to build credibility and gain thought leader status
Deborah Linggi is principal of Linggi Communications. Focused solely on executive communications, she offers customized and results-oriented workshops and individualized consulting designed for senior leaders to better inform, influence and inspire their key target audiences. She has developed and implemented highly complex communication strategies, including mergers and acquisitions, business shifts, introduction of new corporate initiatives, crisis communications and workforce reorganizations.
As a recognized expert in executive communications, Linggi authored “Key Steps to Effective Executive Communications” for The Public Relations Strategist. She has spoken on the topic of senior leader communications and building thought leadership at a number of universities throughout California, as well as Fortune 500 companies and professional organizations.
Lunch will be provided.
For driving directions, please click here.
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