Health Care Communicators Event: How to Do a Knockout Competitive Brand Audit07 Mar 2018, by IABC/SD News in
Join the Health Care Communicators for a competitive brand audit that gives you a clear, objective understanding of your brand’s perceived strengths and weaknesses. It examines the visual and verbal language, as well as all-important brand positioning.
You will learn:
- What’s included in a competitive brand audit
- The tangible benefits of a brand audit
- How to conduct a comprehensive brand audit
- Who should be involved in a brand audit
- The ideal time to conduct a brand audit
Brian Lischer, Founder and CEO of Ignyte. With over a decade of experience in branding, digital marketing, and design, Brian has worked with brands in the industries of healthcare, life sciences, technology, financial services, and more. His work has been featured in major publications including Forbes, Entrepreneur, Huffington Post, and Brand Quarterly. Inc. Magazine named him one of the top branding experts in the country.
DATE AND TIME
Thursday, April 12th
11:30 – 12 lunch and networking
12 – 12:45 presentation
12:45 – 1 Q&A
1 – 1:30 networking
AMN Healthcare 12400 High Bluff Dr.
San Diego, CA 92130
$15 for HCCSD members
$20 for non-members
Brought to you by: Health Care Communicators of San Diego and Imperial county.
Thank you to our venue host, AMN Healthcare.
3830 Valley Centre Drive, Suite 705 Box 905, San Diego, CA, 92130