Meet our Members

Meet Darlene Cossio

26 Oct 2017, by Kate Hardman, ABC in Meet our Members, Member Profiles

Darlene is the Director of Communication for Goodwill Industries of San Diego County and a new IABC/SD member. She likes to spend her free time with her family, reading a book, sewing, watching a movie, traveling or enjoying our beautiful city.

About Me

 IABC Member Since: 2017

Birthplace: San Diego

Current Residence: Alpine

Favorite Quote: “It always seems impossible until it’s done.” – Nelson Mandela

When I’m not working, you could find me … Spending time with my family, reading a book, sewing, watching a movie, traveling or enjoying our beautiful city.

Three words that best describe me: Motivated, grateful, creative

My Life in Communications

The biggest communications challenge I’ve faced …
Saying “no.” I want to please everyone! I have come to realize that doing a few things well is much better than trying to do more than what is possible.

My favorite communications memory is …
When I was working as an account executive at a PR firm and oversaw the UTC website launch, I had to manage an unforeseen circumstance. I spent a lot of time securing media coverage for the launch and then a tank decided to drive against traffic on the 163 crushing medians along the way! I learned very quickly how to turn lemons into lemonade!

The most important communications or professional lesson I’ve learned is …
Learning how to trust my gut. I have great instincts and I have had to resist taking the “safe” route. Sometimes trusting your inner voice and taking a risk can really pay off.

Resources that I really find useful and recommend to other communicators are …
I have a go-to group of people that really know their stuff. When I need someone to weigh in on something important I know who to go to.

What have you found most valuable about your IABC membership?
I have only been able to attend one event so far. What I enjoyed about the event was listening to new communicators share their point of view.

You should know this about me …
I am a very passionate person with a strong opinion. I love sharing my thoughts and ideas with others.

Career Highlights

Current Job
Director of Communication, Goodwill Industries of San Diego County

Previous Jobs
Sales + Marketing Director, ECOR
Marketing Director, San Diego Junior Theatre
Account Executive, The Gable Group

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