Downtown, San Diego
IABC Member Since:
“You can have anything you want, but you can’t have EVERYTHING you want. Choose wisely.” -My mom
When I’m not working, you could find me…
Hiking with my husband or enjoying the company of one or more of my children or grandchildren.
Three words that best describe me:
Proactive, creative, driven
My Life in Communications
The biggest communications challenge I have faced…
Announcing the “new” re-start of a global software, hardware and process change project after multiple mis-starts over a period of five years.
My favorite communications memory is…
The most rewarding communication experience that I’ve had involved identifying critical technical and business concepts associated with a major change project, then developing clear, concise and compelling communication collateral (slide decks; news articles; website content; etc.). This collateral was used to introduce these complex concepts in a way that was both engaging and easily understood, regardless of prior understanding. The success of this communication effort built a foundation of understanding across the business and significantly increased the level of support for the project.
The most important communications or professional lesson I’ve learned is…
There are two lessons that have been important to improving the outcome of business communications.
First: Communication is an iterative process, and every iteration must address the needs and interests of your audience at that specific time.
Second: It isn’t enough to present a great story. Effective business communication must have a clear purpose, and that purpose must be understood by the audience – (i.e. call to action; request input; provide status updates; recognize achievements; etc.)
Resources that I really find useful and recommend to other communicators are…
Books focusing on behavioral science help me better understand how individuals best receive and process information, which helps me craft more effective communication materials.
The most valuable thing about my membership with IABC is…
Even though I am a very new member, I can already see the value of having the opportunity to interact with communication professionals from a variety of industries.
You should know this about me…
While my title does not include the word “communicator”, as an organization change professional, communication is a huge part of what I do every day.
Organizational Change Specialist – Transformational Change Management
Cancervax: Marketing and Business Development Coordinator
Pfizer / Agouron Pharmaceuticals: Manager, Customer Communications and Clinical Trial Call Center