La Jolla, CA
IABC Member Since:
“Life is either a daring adventure or nothing. To keep our faces toward change and behave like free spirits in the presence of fate is strength undefeatable.” — Helen Keller
When I’m not working, you could find me…
In motion (hiking, horseback-riding, Zumba, Pilates, yoga, boogie-boarding, practicing the piano, cooking or dancing).
Three words that best describe me:
Adventurous, Creative, Reliable
My Life in Communications
The biggest communications challenge I have faced…
I had just moved to France and was working for the first time for a French company, in a newly formed division of a multinational corporation, where internal communication channels hadn’t yet been established. Adapting to a new country and culture was challenging in itself, but a few weeks into my new job, I was informed that I was responsible for planning all aspects of a daylong, worldwide management meeting (with 100 of the business’s top managers) that was taking place the very next month. Nothing had yet been done – not even the invitation list. Both of my bosses thought the other had told me about it! I worked many long hours and had some major challenges in aligning the steering committee on messaging, but everything came together. The meeting netted high satisfaction rates. And then I recovered over a well-timed 4-day holiday weekend!
My favorite communications memory is…
Creating a personalized and targeted dimensional mailer with a super-hero theme, which was sent to the key decision makers of our number-one competitor’s clients. The mailer included a comic book, written in true comic style – Bam! Pow! – with clever (if I do say so, myself) stories illustrating how our company/super-hero saved the day for them. It was fun to create, and even more fun to see how well it worked.
The most important communications or professional lesson I’ve learned is…
At the end of the day, it’s people who make decisions, not companies.
Resources that I really find useful and recommend to other communicators are…
MarketingProfs, Freelance Writer’s Den, Ted Talks, Mashable Social Media
The most valuable thing about my membership with IABC is…
I’m new to the San Diego chapter (and to San Diego), but I’ve attended many educational IABC events both in Seattle and in Paris. I love being exposed to new ideas and creative ways to overcome challenges, as well as the special energy that communications professionals have.
You should know this about me…
I am really, really (really!) interested in what makes people tick.
I’m currently looking for full-time employment or contract work in either marketing communications or corporate communications. To keep my skills fresh, I’m volunteering as the director of marketing and social media for Education First, a nonprofit organization that provides college scholarships to low-income youth. I also do media relations work for a mobile broadcast company headquartered in Paris.
Director of Communications & Programs, International Brain Research Organization, 2007-2014
Director of Communications, AREVA T&D, 2005-2007
Consultant/Principal, R3 Strategic Communications, 2001-2005
Director of Marketing & Communications, UNICO Properties, 2000-2001
Marketing Manager & Managing Editor, CareWise (a healthcare demand-management company), 1995-2000