Be Heard Blog

Meet Sheila Garcia

14 Dec 2017, by Chantal Ramirez in Be Heard Blog, Meet our Members, Member Profiles

Sheila is a Communications Manager at Cox Communications. When she’s not helping her business partners deliver high-value communications she’s drinking coffee with her husband and chasing her two sons.

About Me

Reno, NV

Current Residence:
Chula Vista, CA

IABC Member Since:

Favorite Quote:
“Follow your bliss.” – Joseph Campbell

When I’m not working, you could find me …

Drinking coffee with my husband and chasing after my two sons.

Three words that best describe me:
Thoughtful, curious, funny

My Life in Communications

The biggest communications challenge I’ve faced …
Working in communications is always challenging because you must understand how every part of the business works. Chances are you’re going to write about it, so you should know a lot about everything.

My favorite communications memory is …
Several years ago, before social media was what it is today, I started a new job and my first assignment was to do a write-up of why we should not do a blog. My, how times have changed!

The most important communications or professional lesson I’ve learned is …
Stop taking orders; start thinking creatively about adding value. Business partners often ask for tactics rather than outcomes. Listen actively to uncover the business partner’s underlying challenges and goals to deliver high-value communication.

Resources that I really find useful and recommend to other communicators are …
Read as much as you can! IABC has great newsletters. I also find Shel Holtz’s HC+T Update very useful and informative.

The most valuable thing about my membership with IABC is …
Getting to know other people who do what you do. IABC puts on great events and I find that just being in the same room with other communications professionals can be very inspiring.

You should know this about me …
When I retire from my day job, I’m either going to teach or write romance novels.

Career Highlights

Current Job
Communications Manager at Cox Communications

Previous Jobs
Senior Communications Officer at SDCERA Marketing Coordinator at San Diego Metropolitan Transit System