Meet Tomy Gysi

Tomy is a Communications Specialist at The UPS Store and IABC/San Diego’s new VP of Programming & Events. When he’s not planning or hosting events for friends, he is working on clear and proactive messaging plans and polishing his communications skills.

About Me

Birthplace: El Centro, California

Current Residence: San Diego, California – Hillcrest/North Park neighborhood

IABC Member Since: 2012

Favorite Quote:

“Embrace what makes you unique, even if it makes others uncomfortable,” Janelle Monae

When I’m not working, you could find me … spending time with friends! I’m the Martha Stewart of my group of friends, so I am always planning/hosting events for us.

Three words that best describe me:
Creative, loyal, fearless

My Life in Communications

The biggest communications challenge I’ve faced …
Dealing with reactive messaging is always a challenge. Time is usually not a luxury in those situations, and it becomes easy to make mistakes. When dealing with reactive messaging you really have to step back and not let yourself get caught up in the rush. Make sure you are sending a message that addresses the issues as clearly and correctly as possible, while at the same time knowing you don’t have time to reach perfection.

My favorite communications memory is …
Anytime you can look at your work and know not only is it great work, but it was effective in driving results – those are the moments I am most proud of what I do.

The most important communications or professional lesson I’ve learned is …
Honesty is always the best policy – when you have bad news, don’t wait and let yourself get into a reactive situation; be proactive with your messaging.

Resources that I really find useful and recommend to other communicators are …
When I was in college I remember responding well to Peter Elbow’s “Writing Without Teachers.” Also, the AP Stylebook is a must, and if I have a question that cannot be answered by the stylebook, I visit the New York Times or Grammar Girl websites.

The most valuable thing about my membership with IABC is …
Making connections with other professionals in my field and learning from them.

You should know this about me …
I can be something of a perfectionist – “good enough” is not a phrase I often use; I prefer “how can this be even better?”

Career Highlights

Current Job: Communications Specialist – The UPS Store, Inc.

Previous Jobs:

  • Vendor Relations Marketing Coordinator – The UPS Store, Inc.