El Centro, CA
San Diego, CA (Kensington)
IABC Member Since:
“I’m selfish, impatient and a little insecure. I make mistakes, I am out of control and at times hard to handle. But if you can’t handle me at my worst, then you sure as hell don’t deserve me at my best.” – Marilyn Monroe
Three words that best describe me:
Dedicated, Humorous, Humble
When I’m not working, you could find me…
Disneyland is a pretty safe bet- I’m an annual passholder and usually go once or twice a month. Besides Disneyland I have three creative passions: writing, fashion, and singing. In addition to my degree in writing, I also have a certificate in Fashion Design and Technology and have had designs displayed at the Timken Museum in Balboa Park. As a singer, I’ve been known to bring the house down now and then at karaoke bars around town. (Signature songs- I Drove All Night by Cyndi Lauper and Walking in Memphis by Marc Cohn)
My Life in Communications
The biggest communications challenge I have faced…
Dealing with reactive messaging is always a challenge. Time is usually not a luxury in those situations, and it becomes easy to make mistakes. When dealing with reactive messaging you really have to step back and not let yourself get caught up in the rush to make sure you are sending a message that addresses the issues as clearly and correctly as possible, at the same time knowing you don’t have time to reach perfection.
My favorite communications memory is…
Working video production for The UPS Store 2012 Convention in Las Vegas. We interviewed attendees all day for three days straight to produce a six-minute candid video that aired during a farewell banquet. I like to joke that if you watch the video closely, by the end I look 10 pounds lighter and 10 years older.
The most important communications or professional lesson I’ve learned is…
Honesty is always the best policy- when you have bad news, don’t wait and let yourself get into a reactive situation; be proactive with your messaging.
Resources that I really find useful and recommend to other communicators are…
When I was in college I remember responding well to Peter Elbow’s Writing Without Teachers. Also, the AP Stylebook is a must, and if I have a question that cannot be answered by the stylebook, I visit the New York Times website. (Just try not to get distracted by the Marc Jacobs, Gucci, and Chanel ads that always seem to be on the New York Times homepage.)
The most valuable thing about my membership with IABC is…
Making connections with other professionals in my field and learning from them
You should know this about me…
I get bored very, very easily. It’s important that I am constantly looking at my work and examining how to improve my writing and editing skills, as well as keeping my publications looking fresh and engaging.
Communications Specialist, The UPS Store, Inc.
Vendor Relations Marketing Coordinator, The UPS Store, Inc.