New free-to-members webinar on Content Marketing – Dec. 1004 Dec 2014, by Event Archive in
IABC’s new free-to-members webinar on content marketing will be led by president and CCO of Leverage Media, Mike Winkleman. During this webinar, participants will learn:
- How to use the content revolution to build your brand and develop loyalty among your various publics.
- How to think through a multichannel strategic content marketing campaign.
- How to take advantage of new forms of content such as “native advertising” and use them properly.
- Why print is not dead, and how to use it effectively.
The webinar will be held at 9 a.m. PST on Wednesday, December 10. It is free to IABC members and $100 for non-members. For more information and to register, visit the IABC website.