Professional Development Highlights: Data-Driven Online Marketing Integration for Growing Business20 Nov 2012, by Be Heard Blog, IABC/SD News in
Gleeson, the co-founder and Chief Marketing Officer at Internet Marketing Inc. (IMI), was joined by three experts from his agency to discuss how analytics help you stay on top of your digital marketing strategy. The interactive session emphasized the importance of digital integration of all your marketing channels, including social media, search engine optimization, content marketing and analytics. By understanding their interwoven relationships, you can better leverage these tools.
I’ve been fortunate enough to attend several of the professional development luncheons hosted by IABC-San Diego, and – as with this one – I walk away with a new understanding of an aspect of my field. IABC-San Diego would like to thank Donna Schwartze, president-elect from IABC Kansas City, for referring this month’s speaker.