Who would have thought? That annoying little pinhole camera above your laptop screen is now a critical communications tool! This past year brought a paradigm shift in corporate video production and executive appearances in the media. Longtime network correspondent and media trainer Greg Lefevre will show us how to make the most of that sometimes awkward, but potentially very productive transition forced upon us in in 2020. With examples, anecdotes and checklists Greg will take us from Fireside and Foxfire into the new future of executive presence in the media.
Join us on April 29 from 5-6 p.m. via Zoom.
More about the speaker
Greg Lefevre is a media trainer and consultant serving corporations and associations looking to augment their media presence. His programs cover on-camera training, coaching, speech improvement and message development. Clients include executives from Sempra Energy, Oracle, Logitech, Chevron, Amoco, Hewlett-Packard and numerous members of the medical and legal professions. Greg’s clients have appeared on 60 Minutes, NBC Nightly News, CNN, CNBC, CBS, Fox News and in the New York Times. During the Covid 19 pandemic Greg developed the award winning “Media Training Minute” podcast transitioning clients into new streaming opportunities, maintaining brand visibility while accommodating safety protocols. Greg also provides expert aerial cinematography for commercial, broadcast and online presentation.
For 17 years Greg served as Bureau Chief and Correspondent for CNN’s San Francisco Bureau. He supervised regional newsgathering for CNN in the western states and travelled worldwide, reporting for international broadcast.
A San Diego County resident, Greg Lefevre holds a Bachelor of Science degree in Telecommunications and Film Management from San Diego State University.