I think it’s fair to say that we’ve probably all been in a communications rut at some point during our careers. When we’re operating on auto-pilot, re-using content and hammering out what we can without giving a project the full consideration it needs.
In part, it’s due to the unavoidable deadlines and demands of our roles, but it’s also a symptom of needing to reconnect with the profession and remember why we became communicators in the first place.
That’s where IABC has the biggest value for me. Tapping into this rich, diverse network allows me to continually be inspired by the work others are doing, to learn about new tools and techniques, and to be reminded of the fundamentals. IABC motivates me to want to do more and achieve more.
At a conference a few years ago, past IABC Chair Mark Schumann gave a great presentation on how IABC can strengthen your professional development. He said it’s about asking yourself:
- What difference can I make?
- What do I need to do to ensure I can keep making that difference?
It’s something that really resonated with me, and I try to keep those questions in mind, both in and out of the office.
In the upcoming weeks, IABC/San Diego has plenty of events to help you make a difference.
On September 17, Kelly Short, Director of Global Communications for Interactions Marketing will host the second in our Member Talks Webinar series. Kelly will share the tips and strategies that went into her organization’s award-winning publication.
On September 19, join us for good food and good networking at our semi-annual Dine Around event in conjunction with San Diego Restaurant Week.
And on September 25, Dave Newman, Founding Partner and Managing Director of Digital Strategy at Intesa Communications, will be discussing the three things communicators must know about search engine optimization.
I hope you’ll take advantage of these opportunities to reconnect with us.
Kate Hardman, ABC
President, IABC/San Diego