Certification is an important career enhancing criteria in the medical, legal, engineering and other professional fields. Now it’s our time to be recognized and increase the credibility of the communication profession by testing your skills and gaining an independent verification of your expertise. IABC has established the Communication Management Professional CMP® and Strategic Communication Management …
Shaping an organization’s brand and protecting corporate reputation has always been one of my fundamental tenets as a business communicator. Like most of us, I was appalled and offended as I watched the insurrection at the Capitol in Washington, D.C. Not only was our democracy under attack, but our nation’s brand and reputation were being …
As 2020 winds down and we look forward to a fresh start in the year ahead, I’d like to take this opportunity to remind you that you have a supportive communications community to lean on at IABC/San Diego. Whether you would like to share your successes, learn best practices, search for a new opportunity or …
With Thanksgiving approaching, despite the trials of 2020, we need to look within our organizations and ourselves to find the good that we can be grateful for. At the organizational level, Corporate social responsibility (CSR) is one of the ways organizations strive to focus on initiatives that create value for the business, its employees and …
In today’s high stress Covid-19 environment, as communicators we are dealing with ever changing organizational priorities and non-stop message development all while trying to prioritize responsibilities at home between unending virtual conference calls. We can relate to our fellow professionals and the challenges we are facing on the job, however, as communicators we need to …
Several years ago when I was searching for a communications position, I ran across a year-old, veteran-run firm whose website stated that it was built on a foundation of legal, moral and ethical values. This peaked my attention as a job seeker and I ended up spending close to 10 years directing the company’s communications …
