Event Archive

Creating Engaging Communications Videos Like Disney

10 Mar 2011, by Kate Hardman, ABC in Event Archive

Christopher Swan, Manager of Training & Communication, The Walt Disney Company

Video is everywhere. But creating no cost, easy and engaging videos for employees still seems to be a mystery. Even at a Disney, free and easy isn’t always achievable. See firsthand, how a vision and some motivation can generate an engaging video series and shift a culture. In this session, Christopher Swan explored the creation and growth of his Web-series and engagement strategy, along with the successes and challenges. It all leads to his basic outline, “video is easy, courage is hard.”

Key take-aways: Use tools and resources that are at no cost or very inexpensive; Push boundaries quietly and while encouraging feedback; Get started with a video project today.

Christopher Swan is a Manager of Training & Communication at The Walt Disney Company. An admitted technology nerd, Christopher manages employee intranets, promotes social media adoption and pioneers creative and unique content to engage employees and create an innovative environment at Disney. He also spent years managing change for system and operational implementation. Christopher’s excitement for new information and innovation drives his passion for making a positive footprint in the world. Follow Christopher’s blog.

To learn more, please view the presentation deck on our Speaker Presentations page. Note: You must be a member of IABC/San Diego and logged in to access this page.