Give the Gift of Reading

08 Nov 2011, by Kate Hardman, ABC in IABC/SD News

During the month of November, IABC/San Diego is sponsoring a book drive to benefit Rolling Readers, a non-profit organization with the mission of inspiring children with less opportunity to develop a love of reading through hearing books read aloud and new book ownership.

“The ultimate goal of Rolling Readers is to prevent the devastating consequences of illiteracy among children,” explained Susan Fiske-Koehler, Executive Director of Rolling Readers. “The books provided by IABC/San Diego will spark interest and instill a love of reading, creating the foundation for early literacy among children in our community. For many children in San Diego, these books are the first they’ve ever owned and may be the only ones in their home.”


Numbers Tell the Story

According to Rolling Readers:

  • In San Diego County, nearly 73% of fourth graders are not proficient in English and are at serious risk for becoming illiterate.
  • It is estimated that 70% of children nationwide who are illiterate will become dependent on welfare and/or the prison system.
  • In low income neighborhoods, the ratio of books to children is 1:300, which means that on average there is one book for every 300 children (Reading is Fundamental or RIF statistic).


How To Help

New children’s books will be collected at the IABC professional development luncheon on Wednesday, November 16 from 11:30 a.m. – 1 p.m. at the USCD Extension campus, 6256 Greenwich Drive, San Diego 92122. Cause marketing and corporate philanthropy is the topic and a panel of speakers will share their views about what it means to be a good corporate citizen. The cost is $30 for members, $50 for non-members and $20 for students. For more information and to register, visit our events page.

Those who are unable to attend the professional development luncheon are still encouraged to donate books by dropping them off in the lobby of the headquarters of Qualcomm, attention Kate Hardman. The address is 5775 Morehouse Drive (visitor’s entrance), San Diego 92121. All books must be received by Friday, December 2 at 5 p.m.

“Reading is a hugely impactful and effective way to strengthen literacy and communications skills,” said Jennifer Nance, President of IABC/San Diego. “IABC/San Diego is delighted to partner with Rolling Readers in its efforts to promote literacy and develop a love of reading among children in our community.”

In mid-December, the books will be donated to a local school selected by Rolling Readers.