As communicators working in today’s digital age, being social media savvy has become an essential skill for surviving in the marketplace. Social media certification programs are abound, but determining their worth is a near-impossible task. Marketing communications professional Lindsay Ball recently earned her certification in Advanced Social Media Strategy through an IABC-endorsed program. Join us Wednesday, Feb. 25, 2015 from 5-6:30 p.m. to hear about her trials and tribulations with the certification process and to discuss its potential impact on a communicator’s career and personal brand.
This discussion will help you:
- Learn about why curating content is as important as creating it
- Take seven steps to transform social media into a sales tool
- How to build your digital defense: Using social media effectively before, during and after a crisis
Schedule of events:
5:00 – 5:30 Grab a beer flight and appetizers; networking
5:30 – 6:00 Special guest speaker Lindsay Ball
6:00 – 6:30 Networking
About our speaker:
Lindsay Ball loves using marketing communications to help people succeed. A graduate of the Wharton School at the University of Pennsylvania, Lindsay has spent her career learning how to communicate effectively to drive retention and action. She honed her skills while supporting executives and sales teams in diverse fields ranging from university development and estate planning to title insurance and health care. Her zeal for technology and social media inspired Lindsay to obtain her Advanced Social Media Strategy certification from the S.I. Newhouse School of Public Communications at Syracuse University and Hootsuite Media. A native Arkansan, Lindsay moved to San Diego in 2003 and has been a member of IABC since 2007.
**Your admission ticket includes a tasting flight of three premium Stone Brewery beers and heavy hors d’ oeuvres**.
Please RSVP as seating is limited. This event promises to be a great learning opportunity while sampling some of the finest craft beers in town. Register now!