Be Heard Blog

January 2013 President’s Letter – Your Personal Brand

10 Jan 2013, by IABC Webmaster in Be Heard Blog, IABC/SD News

Happy New Year. I hope you are starting the year feeling optimistic and hopeful for all of the wonderful things to come in 2013.

I joined IABC three years ago because I felt it was a critical component of my personal brand to show that I was engaged in my own professional development, involved in my community and well networked. Those reasons ring true more now today than ever before.

We hear about our personal brand all the time and will continue to hear about it more as we grow in our careers and as our personas become more public with the influx of idea sharing and communication via digital vehicles.

 Last fall as I was thinking about my career path, it was helpful for me to write down on paper what my personal brand is. I have had a hard time articulating my brand and goals in the past, but now I can confidently say what I like, what I dislike, where I can help an organization and what I want to do in the future.

I encourage you to start 2013 doing the same. It doesn’t take long to start your formalized personal brand development. And I think you will find it very cathartic. I didn’t go through a formal personal branding program or work with a mentor; I just asked myself the following questions and jotted down the answers:

  • What do I like to do?
  • What do I dislike doing?
  • What are my main pillars for success, or in what areas have I achieved success in the past?
  • What are my personal goals (for the next 1-2 years and long-term)?

Once I jotted down those answers, it was easy for me to build a paragraph that summarized what I believe to be my overall personal brand.

IABC San Diego is dedicated to helping you achieve your career goals and enhancing your personal brand. Whether it is writing a blog post, speaking at a professional development event, building your leadership skills or growing your network, we are here to support you.

As you think through your personal brand, we would love to hear from you about how we can better serve your needs and the needs of the communications industry. Please feel free to reach out to me at 619-203-7390, via email here or on Twitter.

Best wishes for a fulfilling 2013.

Angie Robert, President

IABC San Diego