Job Opportunity: Lead Public Relations Specialist, LPL Financial20 Nov 2012, by IABC/SD News, Job Opportunity in
|The Lead Public Relations Specialist will assist in driving all aspects of LPL public relations, including but not limited to:
1. Provides strategic consulting services for PR initiatives and manages PR efforts for certain LPL business units, including engaging in Social Media
2. Skilled writer responsible for the creation of company press releases, talking points, corporate fact sheets, blog posts, and other communications
3. Directs and manages media relations support by coordinating interviews with the media and LPL Financial advisors and executives, and providing media training when needed
4. Engages with key trade media and manage the Research Department’s external public relations agency
5. Manages all PR databases: advisor and corporate spokespeople, editorial calendars, media lists, industry survey and awards, ROI, etc.
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