IABC/SD News

Meet Catherine Hooper

10 Jul 2012, by IABC Webmaster in IABC/SD News, Meet our Members, Member Profiles

Catherine is a Marketing Communications Coordinator at Scripps Health. She turns to social networking sites, like Facebook and Twitter, to add to her communications expertise as these help keep her actively informed of important issues at hand. Don’t let her Minnesota roots fool you – she’s a die-hard Green Bay Packers fan!

About Me

Birthplace:
Edina, MN

Current residence:
San Diego, CA

IABC Member Since:
2012

Favorite Quote:
“Life isn’t about finding yourself. Life is about creating yourself.” ~ George Bernard Shaw

“You miss 100 percent of the shots you never take.” ~ Wayne Gretzky

Three words that best describe me:
Creative, dedicated, optimistic

When I’m not working, you could find me…
Walking on the beach, enjoying the company of friends or exploring new areas here in California.

My Life in Communications

The biggest communications challenge I have faced…
Communicating change. For most people, change can be difficult. As a communicator, it can be even more difficult to effectively communicate the reasons and benefits for those changes. When employees have set behaviors in place helping them see the importance or need for an upcoming change can sometimes pose challenging.

My favorite communications memory is…
Scripps Health recently published a legacy book about our organization’s strong history in San Diego. I was privileged to assist with some of the background research used for the book. The experience allowed me to really understand, from the beginning, where the company started and where health care and our company is going in the future. It made me very proud to work as a communicator for Scripps.

The most important communications or professional lesson I’ve learned is…
Don’t be afraid to ask questions. As communicators we sometimes think we have all the answers. When you are willing to ask questions and looking at a situations from a different perspective you can gain valuable insight that you may not have otherwise considered.

Resources that I really find useful and recommend to other communicators are…
Follow like-minded people and companies in your business on social networking sites like Twitter and Facebook. It keeps you actively aware of what others are thinking about, important issues at hand and what is currently happening in your industry.

The most valuable thing about my membership with IABC is…
Networking. IABC allows the opportunity to meet and share experiences and new ideas with other area communicators. Also, the professional development sessions have helped me sharpen my current skills and helped me apply those skills to my current role.

You should know this about me…
Even though I am originally from Minnesota, I am a die-hard Green Bay Packer fan!

Career Highlights

Marketing Communications Coordinator, Scripps Health

Previous Jobs

Marketing Communications Coordinator, Scripps Health
Internal Communications Intern, Scripps Health
Communication/Media Intern, NARAL Pro Choice Minnesota
Advertising Representative, The Journal – Daily Newspaper
Owner & Operator, JML Bike & Sport

Link(s)

LinkedIn

Twitter

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