Meet Chris Alvarez

06 Aug 2012, by IABC Webmaster in IABC/SD News, Meet our Members, Member Profiles

Chris is a Senior Consultant/Client Services at Launch Media & Productions. A four year member of IABC, Chris believes that the most valuable part of his membership is meeting and networking with like-minded individuals in San Diego.  He may not know where his wallet or keys are at the moment, but ask him to identify an 80’s song and he’ll know the answer right away!

About Me

San Diego, CA

Current residence:
Encinitas, CA

IABC Member Since:

Favorite Quote:
“How do you go from where you are to where you want to be? I think you have to have an enthusiasm for life. You have to have a dream, a goal, and you have to be willing to work for it.” ~ Jim Valvano

Three words that best describe me:
Loyal, outgoing, witty.

When I’m not working, you could find me…
Spending time with my family, preferably at the beach.

My Life in Communications

The biggest communications challenge I have faced…
In a two year span, I had to manage communications for my division as our company made a large acquisition, underwent re-branding, and then was spun off by our parent company. As you can imagine, there were a few communication needs there!

My favorite communications memory is…
There have been a few, but it probably has to be one of the earliest: the first time I saw my byline, above the fold, on the front page of the paper I was working for. I bought a copy right out of the machine even though I could have picked up copies at the office for free!

The most important communications or professional lesson I’ve learned is…
You have to put yourself in your audience’s position; if you don’t know why they feel what they care about, and how they will react to what you’re telling them, your message will totally miss the mark.

Resources that I really find useful and recommend to other communicators are…
The IABC site, the AP/Stylebook site, and Ragan.com.

The most valuable thing about my membership with IABC is…
Making connections with peers in the communications community.  It’s a small community, at least locally, and it’s extremely helpful to know others who share the same role, challenges, and aspirations.

You should know this about me…
I can never find my keys or my wallet, but ask me about an obscure song from the 80s or an episode of Seinfeld and I’ll know the answer right away.

Career Highlights

Current Job
Sr. Consultant/Client Services, Launch Media & Productions, a live event/video/marketing communications company.

Previous Jobs

Communications Manger, HD Supply, 2005-2011
Marketing Communications Manager, AACN, 2003-2005
Marketing Communications Manager, AMN Healthcare, 1999-2003
Public Relations Director, American Lung Association of San Diego-Imperial Counties, 1998-1999.