Meet our Members

Meet Christina Hastings

10 May 2018, by Kate Hardman, ABC in Meet our Members, Member Profiles

Christina is an Associate Director of Employee Communication at Bridgepoint Education. When she’s not working on strategies for multi-layered communication plans, you’ll find her hanging out with friends and family or trying out the latest restaurant.

About Me

Birthplace: Long Beach, California

Current Residence: San Diego, California – Mission Valley neighborhood

IABC Member Since: 2017

Favorite Quotes:

“Only you can prevent forest fires,” Smokey the Bear

“Do your best and forget the rest,” Rev Run of Run DMC

When I’m not working, you could find me … hanging out with friends and family, advancing the conversation of women in the workplace, and enjoying a Southern California lifestyle. In all honesty, probably at a new restaurant opening!

Three words that best describe me:
Powerful, classic, bold

My Life in Communications

The biggest communications challenge I’ve faced …
As an internal communicator, being able to tailor a detailed, action-required message to multiple audiences is one of my biggest communications challenges. You want to individually support the end user without overstating the obvious.

My favorite communications memory is …
Leveraging new and bright talent. When one of our summer interns created a winning design for the launch of our new intranet, and built and entire campaign around it. Every time I log in, I am able to see her artwork in use.

The most important communications or professional lesson I’ve learned is …
The value of a good team. When managing multi-layered communications plans, you want to have a strong team around you. A team that lacks ego when editing each other’s work, and yet takes pride in their authorship.

Resources that I really find useful and recommend to other communicators are …
Venngage. PoliteMail. Canva. Use them. Abuse them. Yes, even you can become a graphic designer. Paint, anyone?

The most valuable thing about my membership with IABC is …
The community – you are not alone. Making a story about the cafeteria closing an exciting read or figuring out how to get a manager to read an advance notice are challenges we all face. We are able to share best practices and pick-up a new resource or two!

You should know this about me …
Whether at Trader Joe’s, Target, or an IABC event, you never know who you’re going to run into. I hope that every time we connect, there’s a sense of connection and community. I take pride in my work and want there to be a positive experience when we interact. I also love a good hazelnut gelato – yum!

Career Highlights

Current Job: Associate Director of Employee Communication – Bridgepoint Education

Previous Jobs:

  • Communications & Culture Manager – Bridgepoint Education
  • Talent Development – Bridgepoint Education
  • Talent Acquisition & Executive Recruitment – Bridgepoint Education