Meet our Members

Meet Erica B. Nettles

21 Nov 2017, by Kate Hardman, ABC in Meet our Members, Member Profiles

Erica is a Senior Consultant at Booz Allen Hamilton supporting the Office of the Chief of Naval Operations. When she’s not working on strategic communication plans, you’ll find her poring over the DailyMail.

About Me

Current Residence:
San Diego, CA

IABC Member Since:

Favorite Quote:
The most creative act you will ever undertake is the act of creating yourself.” – Deepak Chopra

When I’m not working, you could find me …
Reading DailyMail religiously with a cup of tea.

Three words that best describe me:
Creative, positive, team player

My Life in Communications

The biggest communications challenge I’ve faced …
Coming to the table with a finalized communications plan and having it red-lined by multiple stakeholders with different agendas. Working with stakeholders can be a tiring process, especially during the approval process. It’s important to get feedback and buy-in early. Have a plan in place to work with hard resistors.

My favorite communications memory is …
Working on behalf of NBC during the Obama era and acting as network pool lead while riding in the presidential motorcade (reporting trip events, quotes to other networks).

The most important communications or professional lesson I’ve learned is …
The power of leverage. In my profession, clients need to get more done with less time and resources. With leverage, you can identify knowledge, money, and time through cross-collaboration to create win-win solutions. It’s an easy-to-use tool that can be applied in projects with multiple stakeholders and varying agendas.

Resources that I really find useful and recommend to other communicators are …
The trade publication Adweek is full of the best advertising ideas from Fortune 500 companies. With each ad, there is a messaging strategy. From a communications perspective, you can learn the strategy, metrics, and market research a company has used to develop the perfect ad to target a specific demographic, and if it worked. You can also learn about exciting trends that can capture the attention of consumers.

The most valuable thing about my membership with IABC is …
Learning about the latest trends in business communications and marketing from experts in commercial fields.

You should know this about me …
I’m a millennial strategist with an entrepreneurial mindset.

Career Highlights

Current Job
Booz Allen Hamilton, Senior Consultant supporting the Office of the Chief of Naval Operations in strategic communications

Previous Jobs
NBC News Network, Time Warner