Meet Jennifer Nance06 Apr 2010, by Meet our Members in
IABC member since: 2007
Philadelphia, Penn., but I’ve also lived in Ridgefield, Conn.; Boston, Mass., and now, California!
San Diego, Calif.
“The three great essentials to achieve anything worth while are, first, hard work; second, stick-to-itiveness; third, common sense.” — Thomas Edison
Three words that best describe me:
Loyal, driven, spirited.
When I’m not working, you could find me…
Running, reading, hiking, cooking, traveling, and laying low with friends and family.
My Life in Communications
The biggest communications challenge I have faced…
During times of internal change, the communications team had to develop messages that would help foster trust and maintain productivity among a diverse employee base. By creating interactive and authentic communications tools that engaged employees in open dialogue with the company, we helped answer questions, collect ideas, and energize employees to be as effective as possible in meeting critical business goals.
My favorite communications memory is…
Having a vital but very behind-the-scenes department at Time Warner Cable thank me for giving their team visibility, dispelling misconceptions, and recognizing their accomplishments in a local communication that was eventually distributed companywide. For me, that is what communications, particularly internal, is about — motivating, inspiring and making people feel connected to their company, and proud of who they are and what they do day in and day out.
The most important communications or professional lesson I’ve learned is…
Take the time to understand what your audiences — your customers or employees — want from the communications you’re producing and appreciate the fact that there’s never a one-size-fits-all. Though there’s typically one overarching message that needs to be communicated, I’ve had to come up with multiple creative and engaging ways to deliver that information to internal audiences, particularly because we have employees who either work out in the field away from email and computers or in the office in front of their computers all day.
Also, I’ve learned that sometimes what you think your audiences need and what they actually want are miles apart. Only by asking can you understand those realities.
Resources that I really find useful and recommend to other communicators are…
For those tricky grammar questions, I always refer to my AP style guide. For all other communications questions, I turn to the IABC website.
You should know this about me…
I believe in the influential power of words, how they can elicit a powerful emotional reaction and encourage people to get together to do something! That’s why I work in communications and just one reason why I believe social media will continue to evolve and prove itself as an influential communications tool and driver of social change.
Communications Consultant, Kaiser Permanente (July 2010 – Present)
Communications Specialist, Time Warner Cable (Dec 2007 – June 2010)
Development Associate II, Development Associate I, Junior Development Associate, Thurlow/Associates (Nov 2005-Nov 2007)