Meet our Members

Meet Paul Brencick

25 Jun 2014, by Kylie Munoz in Meet our Members, Member Profiles

A former news writer and editorial assistant for CNN-Headline News in Atlanta, Georgia, Paul Brencick is now the business development manager for Landmark Consulting.


He has been a member of IABC since May 2014 and sees the value of his IABC/San Diego membership through the information and connections gained from fellow professionals. Outside of work, you can find Paul golfing or hanging out at the beach with his family.

About Me

St. Louis, Missouri

Current Residence:
Clairmont, CA

IABC Member Since:
May 2014

When I’m not working, you could find me…
Golfing or hanging out at the beach with my family

Three words that best describe me:
Positive, creative, talented

My Life in Communications

The biggest communications challenge I have faced…
When I led a tri-company team at Hawaiian Electric to plan and implement SolarSaver, (a new energy incentive program designed to encourage residents to install solar water heating systems). From the initial planning stages through to the end with customers enrolling and getting solar water heating systems installed under the pilot program, I coordinated planning and communications with all internal departments to setup the pilot program, develop procedures (flow charts), and train/educate staff on how the program works. Worked with upper management on coordinating technical meetings and multiple filings with the PUC. Led the PUC inquiry request response project and also led weekly briefing meetings, assuming the majority of tasks to be completed on behalf of HECO, MECO (Maui Electric) and HELCO (Hawaii Big Island Electric)—from technical, billing and accounting issue resolution to designing and printing the pilot program flow charts. Negotiated new agreements for managing day-to-day implementation of the program with both program contractors: Honeywell and Equiguard. The program launched on time and within budget.

My favorite communications memory is…
When I developed, managed and implemented two employee incentive programs for Aloha Petroleum called “Pumping Up the Volume” in 2008 and “Cash for Magic” in 2009. Both programs successfully increased the number of existing credit card accounts by 12-15% (business and consumer).

The most important communications or professional lesson I’ve learned is…
Always treat everyone on the team fairly and be open to new ideas.

Resources that I really find useful and recommend to other communicators are…
Internet blogs on business communications.

The most valuable thing about my membership with IABC is…
The information and connections gained from fellow professionals.

You should know this about me…
I worked as a news writer and editorial assistant for CNN-Headline News in Atlanta, Georgia.

Career Highlights

Current Job
Business Development Manager, Landmark Consulting

Previous Jobs
Marketing Communications Manager, Aloha Petroleum, 2007-2010.
Program Manager, Hawaiian Electric Co., 2005-2007.
Community Relations Specialist, City of Garden Grove, 1999-2004.
Public Relations Manager, San Diego Council on Literacy, 1995-1998.