Event Archive

PR 3.0 – Social Media in a Highly Regulated Environment

20 Sep 2011, by Kate Hardman, ABC in Event Archive

with Kevin Dinino, Founder & President, KCD PR

Kevin Dinino of KCD PR, discussed how the world or marketing, public relations and social media is more integrated than ever before. Kevin shared his thoughts on “PR 3.0” and how PR/Marketing pros can utilize the powers of PR 3.0 and specifically social media to conduct effective campaigns in highly regulatory industries (in this case, financial services). He also focused on news tips to reach new audiences and showcased some best practices from KCD PR’s client base of financial services firms.

About our speaker:
Kevin Dinino is Founder and CEO of KCD PR, overseeing all client accounts and handling strategy and media relations for the firm’s financial services clients. Kevin founded KCD PR in 2009 to meet the growing need for PR and marketing services for financial services companies. Prior to founding KCD PR, Kevin served as vice president of public relations for LPL Financial, the largest independent brokerage firm in the nation. While at LPL Financial, he was responsible for the management and oversight of the public relations department and provided strategic communications counsel to the executive team. Prior to LPL Financial, Kevin spent several years on Wall Street as manager of external communications for TD Ameritrade. He has over 12 years of experience in public relations and communications, including four years at two New York-based PR agencies where he supported clients in the financial services, technology and consumer products industries. Throughout his career, Kevin has successfully developed relationships and secured coverage in major media outlets, including The Wall Street Journal, New York Times, USA TODAY, BusinessWeek and CNBC.

Kevin is also a sought-after source for trends in the PR and marketing world relating to financial advisors and financial services firms. He has been quoted by The Wall Street Journal, MarketWatch, Dow Jones and SmartMoney magazine. He frequently speaks on the integration of PR, marketing and social media or “PR 3.0″ at various financial industry conferences. Kevin is a graduate of the State University of New York College at Buffalo where he received a B.A. in Public Communication. He is a member of the Public Relations Society of America (PRSA) and the International Association of Business Communicators (IABC). He resides in beautiful San Diego, California.

To learn more, please view the presentation deck on our Speaker Presentations page. Note: You must be a member of IABC/San Diego and logged in to access this page.