Be Heard Blog

Last month, fellow IABC member Mark Kretschmar spoke at our professional development event about “Conversations for Action.” It was interesting to think about how although we’re all professional communicators, our daily conversations may not be effective.

We advise our organizations and executives daily on their messaging, but that doesn’t mean we’re always being clear and assertive about what we want. He advised us to consider whether what we want is the same as what we’ve asked for. And if it’s not, how do we expect to get what we need? I’ll definitely take some of his tips and tools back into my daily conversations.

I hope to have conversations with you at Mingle Bells on Dec. 11, where members from San Diego’s various advertising, marketing, communications, and public relations organizations come together. Let me know if you’re planning to attend!

Melissa
President, IABC/San Diego