President’s Letter – February 2019

The life-threatening, record-low temperatures hitting many Midwestern states this past week remind us of how lucky we are to live in San Diego. And, also, of the need for an up-to-date emergency preparedness plan!

Regardless of where one lives, however, every company and organization is vulnerable to crisis. An insufficient or poorly communicated plan can cause a big blow to your company’s reputation that takes years to recover from … and, in some cases, can even cost lives.  

When was the last time you revisited your crisis preparedness plan?

To help local business communicators make sure their companies are better prepared for emergencies and other crisis situations – and avoid becoming a “what not to do” example of crisis communication – IABC/SD welcomes you to a panel discussion with some of San Diego’s top experts on the subject.

On the morning of February 26, we’re hosting a breakfast featuring the following local communications leaders who have vast experience with emergency preparedness and crisis comms planning, including ensuring the well-being of employees and other publics:

  • Tammy Glenn, assistant director, Communications Office for San Diego County, who serves as a manager at the Joint Information Center at the county’s Office of Emergency Services,
  • Geeta Chinai, a director on Qualcomm’s Employee Communications and Engagement team, who served on the company’s Emergency Operations Team for several years, and
  • Staci Reidinger, public relations and social media director at The UPS Store, Inc., who is also a Marine Corps combat veteran and has held a number of public affairs and communication leadership roles during her 24 years of military service.

Since this is a don’t-miss event, we want to make sure as many communication practitioners as possible can attend. So we’re offering a discount on the ticket price for both members and non-members who register by February 15. Bring your colleagues along!

Also, I want to take the opportunity to remind you that nominations for our sixth annual Communicator of the Year (COTY) awards are now open. The deadline to submit a nomination is March 1. Full COTY awards criteria, eligibility and nomination information can be found on the IABC/San Diego website. Winners of the 2019 COTY and 2019 Junior COTY will be honored during a special event in May 2019.

Whether it’s to strengthen your communications network or learn best practices from local leaders that will help grow your career, we hope to see you soon at an IABC/SD event!

Robynn Rockstad-Rex 
IABC/SD President