President’s Letter – November 2018

16 Nov 2018, by Kathleen Park in IABC/SD News

One of the best things about a career in communications is the skillset we develop that can also be used to help make the world a better place. And with Thanksgiving in a few days, this is a good time to not only count our blessings, but also think about how we can make a positive difference.

Each of us has an amazing ability to visualize, inspire and carry out actions that can improve others’ lives – whether it’s writing compelling copy to kick off a food drive, planning a memorable event to raise funds for California wildfire relief, or sharing a personal story that gets people to look at a long-standing issue in a new way, opening their minds, hearts and even their wallets.

Learning how to influence is key to success, both as a communicator and as a change agent (and some would say we’re one and the same!). We spend a lot of time crafting messages, studying our audience and putting together plans for reaching them. But when it comes down to it, we often have mere seconds to capture someone’s attention and make a lasting impression that leads to change.

That’s why I’m so excited to let you know about our upcoming professional development event, “How to Make an Impact in the Blink of an Eye.” Please join us the morning of December 4, when Cynthia Curiel, VP of Communications for Northrop Grumman Aerospace Systems, will share her insights about what it takes to succeed in the high-stakes world of defense and space systems. Since her mission is to influence the type of people whose missions often end up in history books, we can all learn something from Cynthia’s experience in engaging a very diverse, competing and sometimes adversarial set of audiences.

Another way to increase our sphere of influence is to build relationships with others. And there’s no better place to do this than at Mingle Bells on December 6. It’s the annual can’t-miss holiday event and your chance to get in the holiday spirit with 500 marcom professionals from across the industry.

As I close for this month, I’d like to give a big thanks to our talented board. Their actions and ideas make a difference by providing more opportunities for communicators across San Diego to expand their impact and enhance their careers. I’m very grateful for their support.

Happy Thanksgiving … and I hope to see you soon!

Robynn Rockstad-Rex
President, IABC/San Diego