Giving Back Pays Dividends – November 2020

With Thanksgiving approaching, despite the trials of 2020, we need to look within our organizations and ourselves to find the good that we can be grateful for.

At the organizational level, Corporate social responsibility (CSR) is one of the ways organizations strive to focus on initiatives that create value for the business, its employees and society. An effective CSR program helps distinguish a business from its competitors, encourages retention, enables recruitment and instills a  sense of pride across the employee base. 

As communicators, some of us have enjoyed the opportunity to lead corporate foundations, establish strategic CSR programs and harness the power of employee volunteerism. Ongoing CSR efforts also result in feel-good stories that we can share with employees, clients and community stakeholders.

Just as the employer brand can benefit from giving back to community, so can your personal brand. If you are able to volunteer your time or make a monetary contribution towards a cause that is near to your heart, you’re making a difference. 

Sharing your time or empathy doesn’t need to be complicated. A kind word or a smile will pay dividends and make you feel appreciative and grateful for all you have, no matter what.

Thank you for your membership and all you do to brighten our profession.


Jayanti Menches/President/IABC/San Diego

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