Professional Development Highlights: Achieving a Greater Return on Investment from Your Speaking Opportunities25 Sep 2012, by Be Heard Blog, IABC/SD News in
During the session titled “RSO: Achieving a Greater Return on Investment from Your Speaking Opportunities,” Kennedy shared the five key steps to maximizing results from executive speaking opportunities. With the understanding that speeches can – and should – be nonlinear and unpredictable rather than buried in logic, the first step in a successful speaking performance is a clearly-defined purpose. From there, speeches must seek to change perspectives and expectations. In fact, a good way to test a message is to present it to an audience. Following the speaking engagement, communicators must collaborate with their executives to integrate lessons learned for continual improvement.
As with this luncheon, IABC San Diego is dedicated to promoting communication excellence through professional development luncheons throughout the year. Check out our next event on October 17, when General Motors representative Barthmuss talks about rebuilding trust through communication.