Sept. 20 Lunch & Learn: From Corporate to Consultant

24 Aug 2017, by Chantal Ramirez in IABC/SD News

Learn from 2014 IABC-SD Winner Cason Lane

Want to transition from employee to independent communications professional? Thinking about ways to consult on the side? Want to combine your work with world travel? Get some ideas from Cason Lane, who left his corporate communications job at Jack in the Box to build a successful consulting company that recently marked its 10th anniversary. And in the past few years, Cason has taken his business on the road, living and working in different cities around the world, a few months at a time. Hear Cason’s tips for making the leap, including building a value proposition, managing risk, staying connected, calibrating your business to match your lifestyle, and more.

About our speaker:

Cason Lane is an award-winning strategist, advisor and writer with more than 20 years of experience in internal and external business communications. His company, Cason Lane Strategic Communications, combines strategic planning and writing to drive sales, loyalty, reputation and employee advocacy — for clients such as KPMG, Honeywell, the U.S. Navy, Wells Fargo, Blue Cross and Blue Shield of Louisiana, and Life Technologies.

Before starting Cason Lane Strategic Communications in 2007, Cason Lane spent eight years managing corporate communications for Jack in the Box restaurants. Earlier in his career, he worked in patient communications at Kelsey-Seybold Clinic, in public information at Houston Community College System, and as a journalist in Texas, Oklahoma and Louisiana.

Cason Lane is an accredited member of IABC, which means his work is held to a globally recognized standard for communication strategy, and he was named IABC-San Diego’s 2014 Communicator of the Year. His work has earned more than 25 awards from IABC, the Association of Marketing and Communication Professionals, and the Public Relations Society of America.




Wed, September 20, 2017

11:30 AM – 1:00 PM PDT

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UCSD Extension – Room 316

6256 Greenwich Drive

San Diego, CA 92122

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