Event Archive

Starting Your own Communications Business

10 Jan 2011, by Kate Hardman, ABC in Event Archive

Gayle Falkenthal, Falcon Valley Group and Joice Truban Curry, President/CEO of c3 Communications, Inc.

The event covered:

  1. What should you invest in when you’re getting started, and what you can put off spending until later (if at all).
  2. What you should do financial BEFORE you start a business.
  3. The top 10 mistakes to avoid.

About the speakers
Gayle Lynn Falkenthal, APR, is President of the Falcon Valley Group, a San Diego-based public relations consulting company. Gayle spent 15 years as an award-winning broadcast editor and producer before transitioning into a public relations career. She represented the American Red Cross, San Diego County District Attorney, San Diego Convention Center Corporation, San Diego County Water Authority, and San Diego City Councilmember Dick Murphy before starting her own practice. Her clients include San Diego County Taxpayers Association, Lincoln Club of San Diego County, San Diego Hospice and The Institute for Palliative Medicine, At Your Home Familycare, The Law Firm of Fleischer & Associates, Grossmont-Cuyamaca Community College District, GreenScaped Buildings and LEGOLAND™ California.

Gayle is known for her exceptional expertise in crisis communications, media relations, media training and strategic planning. The San Diego Press Club honored Falkenthal with the Andy Mace Award for Career Excellence in Public Relations, one of just 30 individuals with this achievement. She is a Press Club board member and past President; and also sits on the board of the San Diego Chapter of the Public Relations Society of America, San Diego State University Friends of Journalism and Media Studies Alumni Chapter and KCR Radio Alumni Association.

Joice Truban Curry, a longtime San Diego public relations practitioner, founded c3 Communications in 2000. The three-time Silver Anvil Award winning agency is one of the fastest growing boutique agency’s in the San Diego region. Most recently, the Public Relations Society of America (PRSA) San Diego Chapter honored Ms. Truban Curry with the “Public Relations Professional of the Year” for 2009/2010 – the highest award one can win from their peers.

Throughout her tenure, she has created successful marketing communications programs for clients in the hospitality, tourism, retail, business-to-business, restaurant, consumer product, not-for-profit, senior living, wellness, health care and entertainment industries.

Prior to forming c3, Ms. Truban Curry was a senior executive at Berkman Communications, the national spokesperson and media relations director for Children’s Hospital and Health Center San Diego, and a press officer and field representative to State Assemblyman Jan Goldsmith as part of the California State Legislature.

To learn more, please view the presentation deck on our Speaker Presentations page. Note: You must be a member of IABC/San Diego to access this page.