The World Public Relations Forum in Melbourne, Australia: Discount for IABC Members

10 Aug 2012, by IABC Webmaster in Events, Membership, Promotions

IABC has partnered with the Global Alliance and the Public Relations Institute of Australia (PRIA) on the World Public Relations Forum (WPRF) 2012, to be held in Melbourne, Australia, on 18-20 November 2012. The forum includes a full-day research colloquium and a two-day conference program. It will bring together thought leaders, industry experts, researchers, educators and delegates from around the world.

All IABC members attending the forum will receive the discounted PRIA member rate for the event.

Here are the topics that will be covered:

Marketing and brand: Being in the winner’s circle

Sport is a universal language. No matter what country you’re in, sport has the power to unite audiences, and this power can be harnessed to create a national identity. This session looks at the work of communicators and marketers and the strategies they use to create a positive profile for building a supporter base. How do branding, marketing and communication strategies instill loyalty and commitment to organizations in what can be highly controversial and volatile environments in an increasingly connected global sports field? What can be done when things go horribly wrong?

Communication and engagement across cultures: A discussion on natural disasters

The recent natural disasters in the Asia Pacific region have affected communication networks in profound ways. Join us for a panel discussion with professionals who will share how these events have affected communication and how communication affected these changes. The panelists will discuss some of the strategies and tactics employed, lessons learned, and the realities of producing and implementing crisis communication plans.

Communication and engagement across cultures

The proliferation of social and digital media has added more complexities and challenges to how corporations engage their employees in diverse regions across the globe. We will share insights on the pitfalls of multi- and cross-cultural communication and how to successfully address them.

Managing change during economic turmoil

How do you keep employees engaged in an economic climate where many people are losing their jobs and those who keep their jobs face more stress and higher workloads? This is a highly practical and impactful session delivered by world-class professionals at the heart of ground-breaking work on employee engagement. This session will look at the advances made in the U.K., Australia, the Philippines, and other countries over the last three years regarding the theory and practice of employee engagement and its application for competitive advantage and increased productivity for small, medium, and large companies, including government agencies.

Register online at