Cutting Through the Clutter: An IABC webinar with Crescenzo Communications

Cutting Through the Clutter: Using Storytelling and AI to Create Content People Actually Want to Read

Corporate content doesn’t have to be lifeless. This workshop shows you how to combine classic storytelling techniques with the latest AI tools to create messages that cut through the noise. You’ll learn how to uncover real employee stories, shape them into compelling narratives, and use AI as a smart sidekick—not a soulless content machine. We’ll explore how to train AI to write in your voice, punch up dull drafts, and help you work faster without losing your edge. The focus: more story, less sludge. More tools, less time. Less "corporate speak," more human speak.

What You’ll Learn:

• How to spot great stories hiding in plain sight and turn them into content your people will actually read
• How to train AI (like ChatGPT) to write in your voice, not like a robot
• The secret to banishing “corporate speak” and making your writing sound more human
• How to turn a bulleted list of facts into a story that grabs attention and drives action
• Practical prompts that get AI to help you brainstorm, organize, and polish your content
• How to combine story structure with AI speed so you can crank out better content, faster
• Why storytelling matters more than ever in the age of AI, and how to keep your creativity in the driver’s seat

Jointly hosted by IABC Los Angeles, IABC SF Bay Area, and IABC San Diego, this webinar is free to IABC members and $15 for non-members.

About Our Speaker:

Steve Crescenzo helps communicators take the “corporate” out of corporate comms and replace it with content that’s clear, creative, and connects. A top-rated speaker, consultant, and trainer, he’s led thousands of communicators through Crescenzo Communications’ signature workshops and has been voted the #1 speaker at the IABC World Conference seven times.

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