Rewriting the Rules of Search: How Communicators Stay Relevant in the Age of AI

Artificial intelligence is rapidly disrupting how people search, read, and engage with information online. For professional communicators, it’s both a threat to visibility and an opportunity to lead. In this hands-on workshop, attendees will explore how generative AI tools like ChatGPT, Google Gemini, and Perplexity are transforming discovery and influencing public perception—and how PR and strategic content can help brands remain discoverable and credible.

At this in-person session, participants will:

• Understand how AI-generated summaries are changing search behavior
• Learn the basics of Generative Engine Optimization (GEO)
• Explore how PR tactics influence AI visibility (e.g., earned media, structured content)
• Draft a content piece optimized for AI and search visibility

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ABOUT JULIE WRIGHT AND (W)RIGHT ON COMMUNICATIONS

(W)right On Communications is an award-winning strategic communications and public relations agency trusted to deliver creative, measurable results since 1998. The agency specializes in complex and integrated communications including ensuring brands are discoverable by artificial intelligence platforms through Generative Engine Optimization (GEO).

Julie Wright founded the agency that has been named among America’s Best PR Agencies by both Newsweek in 2024 and Forbes in 2021. She was named IABC San Diego’s 2025 Communicator of the Year and her agency was recognized as 2024 PR Team of the Year by PRSA San Diego/Imperial County.