The State of AI Search (and how to use it to your benefit!) Webinar

Learn why ChatGPT & Google AI mode are changing discovery and how you can use it for your company and yourself.

More customers are now saying, "I found you on ChatGPT." AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews are fundamentally changing how people discover brands — and with Gartner predicting a 50% decline in traditional organic traffic by 2028, communications professionals need to understand this shift now.

In this session, Thomas Peham, CEO of OtterlyAI, shares original research from over 1 million AI citations to reveal which sources AI engines trust, how earned media and PR coverage influence AI visibility, and what the most-cited websites have in common.

You'll learn:

• Why third-party sources (Reddit, Wikipedia, news media) dominate AI citations
• How PR and media coverage directly impact your brand's AI discoverability
• Practical steps to audit and improve your brand's presence in AI search results

Michele Landry, VP of Partnerships at SFIABC and Owner of Tanis Communications will share how she is using AI search tools such as OtterlyAI to evaluate how clients are showing up in AI search, which publications are cited more frequently across each AI engines, and ideas on improving AI search discoverability.

Whether you're in PR, marketing, or internal communications, this session provides the data and frameworks to stay visible in an AI-first discovery landscape.

About our Speaker
Thomas Peham, CEO at OtterlyAI

​​​​Thomas Peham is the CEO and co-founder of OtterlyAI, the first AI Search Monitoring platform for AI Overviews, ChatGPT, and Perplexity. Previously VP of Marketing at Storyblok, he helped scale the company from Seed to Series C, growing the team from 20 to 250. With 10+ years in SaaS marketing, his work has been featured in Inc.com, CMSWire, CIO.com, and more. Outside of tech, he’s a hobby runner, semi-pro photographer, and coffee enthusiast.

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