December 2022 Newsletter

Co-Presidents' Message

New Year's resolutions: Get more involved with IABC!

While December has only just begun, it’s not too early to start thinking about 2023.

Transitions–such as starting a new school year or job, moving to a new location, and turning the calendar from one year to the next–offer natural opportunities for us to think about where we’ve been and where we want to be headed.

Just as you take time to reflect on your professional and personal accomplishments for the previous calendar or fiscal year, we invite you to spend some time thinking back on your development in 2022–what you did to advance yourself in this amazing profession. Then, consider the career enhancement(s) you’re seeking. Perhaps it’s meeting new people, learning new skills, broadening your exposure to industries and geographies, or getting certified as a certified communications professional (GCCC). Whatever it is, IABC International and the San Diego Chapter can help support you in that process.

You derive value from IABC based on your participation. We’re sure you’ve heard it before – you get out of something what you put into it. We encourage you to not let the opportunities this organization provides pass you by!

We’ve been highlighting member benefits in our newsletters. Last month we touched on certification, and this month you can learn more about Shared Interest Groups. There are many more so stay tuned to future newsletters.

Whether you make resolutions or not, we hope – and want! – you to get more involved with IABC in 2023. No matter how you do so, we encourage you to identify opportunities for how IABC can support your career evolution, develop your skills and professional career and celebrate your accomplishments.

Brandee Beiriger and Rob Campbell

Co-Presidents, IABC San Diego

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Welcome New Members

Welcome new members! We’re so glad you have joined us. We look forward to meeting you at the December holiday mixer

Jillian Anderson, San Diego State University

John Chier, San Diego State University

La Monica Everett-Haynes, San Diego State University

Liz Greenwood, Pechanga Resort Casino

Cory Marshall, San Diego State University

Lainie McCorkle, San Diego State University

Krista Nielsen, San Diego State University

Jimmy Parker, Stockdale Capital Partners, LLC

Jeff Ristine, San Diego State University

Mario Sevilla, San Diego State University

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Mark Your Calendars

Join us for our 2022 Holiday Mixer: Mix and Mingle Bells!

Wednesday, December 14

The Barn, North Park

5:30 - 7 p.m.

Mingle bells, mingle bells! The holidays are here and we’re excited to once again celebrate them in person with Mix & Mingle Bells. Join your favorite communicators for networking, cocktails, appetizers, and some serious holiday fun!

Mark your calendars for next Wednesday, December 14, from 5:30-7 p.m., and head to The Barn in North Park! (Note: event locations will continue to move around the county to provide a balance in geography for all.)

This event is $20 for members and $30 for non-members who register by Tuesday, December 6. Your first drink, appetizers, and a raffle ticket to win a prize are included with registration.

And, if you are feeling really festive, wear your holiday gear and bring a $15 (fun) gift to take part in the gift exchange!

We look forward to seeing you there!

Purchase early-bird tickets through December 6, or regular tickets after!

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Maximize Your IABC Membership: Shared Interest Groups

Join a Shared Interest Group to connect with experts

IABC International has six Shared Interest Groups which offer global communities in which members can develop their interests free of charge. You’re welcome to engage by joining social media groups and/or attending virtual events:

Change Management SIG (LinkedIn Group)

Will meet again in 2023.‍

Consultants SIG (LinkedIn Group)

Register for the December 8, 9 a.m. PT virtual meeting where consultants will develop business connections and alliances that will advance their careers and benefit their clients. This is a safe and confidential space, and a trusted source for ideas and answers to pertinent questions (and any worries) in real-time.

Education SIG (LinkedIn Group)

Will meet again in 2023.

Diversity, Equity, Inclusion and Belonging SIG (LinkedIn Group)

Register for the December 14, 10 a.m. PT virtual meeting which is a psychologically safe space to share best practices – and daunting challenges. We want to go beyond checking the box on DEI activities to delivering authentic experiences and lasting culture change.

Healthcare SIG (LinkedIn Group)

Register for the December 8, 7 a.m. PT virtual meeting where SIG lead, Robin McCasland, SCMP, will discuss communications measurement and share ideas for creating your own measurement dashboard! Robin will share the popular presentation she gave on the topic during the World Conference earlier this year.

Student/Early Career SIG (LinkedIn Group)

Will meet again in 2023.

Our chapter is also looking to start some local SIGs. If there’s a topic you’re interested in and you’d like to join the conversation, please contact us!
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Build Your Knowledge

Catch the recording

What Now? How to Communicate When Audiences are Still Not OK.

Webinars from around the U.S. this month

December Coffee Club: Make an Impact on Your Culture at Your Holiday Party

Wednesday, December 7, 10 a.m. PT

FREE!

What would happen if holiday office party conversations – whether in-person or virtual – could have a greater impact on your culture while having fun? Join Working Better Together for some fun, tips and open discussion on how you can maximize and build on the relationships with your teams and leave everyone fresh and ready for 2023. More information

Going Through M&A? Why Internal Comms Are Critical

Thursday, December 8, 9 a.m. PT

FREE!

Join Ashley Twaddell, Director, Internal Communications at Vox Media, as she shares how the leading modern media company aligned with newly-acquired employees to power successful communications during their latest M&A. More information

Automatically Increase Engagement and Response with Behavioral Science: Shortcuts for ensuring that your marketing messages generate engagement and response

Thursday, December 15, 2022, 9 a.m. PT

If you want your marketing messages to persuade people to act, you need to know how to trigger these decision defaults. And you want easy, effective ways to do that. You’ll discover the decision-making shortcuts all humans have, and how you can use them to make sure your marketing messages generate engagement and response. Don’t risk being ignored, overlooked, or forgotten. Gain your competitive advantage by communicating to hack people’s brains. More information

Our Future: What’s in Store

Tuesday, December 20, 9 a.m. PT

FREE!

Get a jumpstart on your strategic planning. A professional futurist and a Georgia State sociologist reveal what’s ahead in socioeconomic developments, social behaviors and community trends that will impact businesses, nonprofits and other organizations. More information

Misinformation: How we got here and what to do about it

January 10, 2023, 12 - 1 p.m. PT

Get insights on how the mis/disinformation epidemic has evolved and the associated risks, based on several years of work with disinformation researchers and community members alike. It will offer tips on what listeners can do to help stem the falsehoods that are currently restricting access to fact-based content for so many. Communicators have largely been left out of current solutions to disinformation, yet as experts in information channels and the content-creation process are ideally equipped to take a stand for the truth. More information‍

IABC Seattle ProTalk with Heather Krause, Financial Advisor Finance 101: A New Year’s Check-In for Managing Your Personal and Professional Finances

FREE!

Tuesday, January 10, 2023, 12 - 1 p.m. PT

IABC Seattle ProTalks are informative, interview-style conversations. Questions are welcome, and we try to get to as many as possible.
More information

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We want to hear from your! 

As an IABC member, it is important that you get to learn about topics of interest to you. Share those topics with us so we can best curate webinars and networking events that meet the needs of you, our chapter members!

Feel free to reach out to Brandee or Rob individually through email at brandee.beiriger@gmail.com or rcampbell0673@gmail.com. We are open to hearing from you and talking about how we can help you make the most of your membership.